In an amazing guest post by James Messer for Broadcasting Cable, he says that consumers are radically transforming the way they enjoy media and entertainment. According to Experian Marketing Services, “an estimated 7.3 percent of U.S. households (8.6 million homes) today are considered ‘cord-cutters,’ meaning they have high speed internet but no cable or satellite …
Netflix remains the most-used paid-for website in North America during peak hours, while Amazon Prime Instant Video is officially now the second-most used paid-for service. Netflix is already accounting for 2.5% of all traffic on a fixed network in Australia, despite the OTT service not officially launching in Australia and New Zealand until 2015. Netflix has …
Italy’s largest commercial broadcaster Mediaset is to use the Accenture Video Solution 4.0 in order to distribute its Infinity multiplatform service to Chromecast users. Accenture Video Solution 4.0 also has ad serving features that enable video services operators to include native ads that offer additional related services or promote third-party products and services. Operators can deliver …
