If you want to increase your OTT app downloads and revenue, you have come to the right place! This blog will give you a detailed insight about OTT marketing strategy that will help you not only forge a trustworthy relationship with your customers but also build a reliable OTT app marketing funnel. …
Ad spending in CTV is rapidly growing, and much of this movement is coming from the APAC region. Let’s take a closer look at why this sudden surge in CTV use in the APAC region and the conditions driving them. The Buzz around CTV in APAC A recent report on how different programmatic …
We are super excited to announce the official unveiling of ‘Muvi Flex’, a renewed and superior version of our video cloud hosted server, Muvi Server, packed with brand new exciting features that guarantees an immersive video/audio experience across devices and platforms. In its new avatar, Muvi Flex has all the good things about Muvi …
According to Pew Research Center, 21% of Americans own a smartwatch or fitness tracker. If your fitness studio is closed due to lockdown restrictions, or if you are willing to connect to a larger audience base, it’s an opportune moment to start online fitness classes from home and monetize them. This blog will give …
Have you ever wondered why Netflix is such a popular video streaming platform? It’s because of its easy access to an extremely rich and exclusive content library coupled with a stunning UI for keeping viewers hooked to the platform. Although the streaming giant has revolutionized the way of consuming content online, is it really …
It’s time for another interesting Whiteboard Wednesday session to make your streaming journey easier. In today’s blog, we will be elaborating on the emerging new standard of CMAF and its role in delivering low latency streams. Before that, let’s understand what exactly is CMAF. What is CMAF(Common Media Application Format)? Developed by Apple …
25% of users quit an app after using it once and 77% of users drop an app in just 72 hours of downloading it. All this is because of the lack of a good app onboarding system. Without proper onboarding, people are left confused about using the basic functionalities of the app. As a …
The video-on-demand industry is booming and is predicted to grow by $87.1 billion, i.e. a 17.5% CAGR between 2019 and 2024 according to MarketsandMarkets. If you are thinking of starting your own white label video on demand platform, this is the opportune moment to do so. However, to do that with ease, you would …
According to MarketsandMarkets, the global enterprise video market size is projected to grow at a CAGR of 9.3% from USD 16.4 billion to USD 25.6 billion by 2025. Today, video is considered as one of the most compelling forms of communication and leading organizations are embracing it as part of their marketing campaigns, internal …
Recent times have witnessed massive behavioral shifts in consuming content patterns and we can clearly say that we have entered into a third wave of TV viewership. From cable TV watching, mobile video streaming to connected TV streaming, consumers have come a long way as far as content watching patterns are concerned. Changes …