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Viacom Plans ‘Multifaceted’ Approach To OTT In 2019

Viacom is all-in on embracing over-the-top video, but the company is forging what CEO Bob Bakish believes is a “differentiated strategy” than some of its competitors. The differentiated OTT strategy is built on three pillars: direct-to-consumer streaming services, digital studios that sell content to other streaming services, and OTT streaming bundles such as Philo and …

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