Direct-to-consumer - Latest updates on Direct-to-consumer
Viacom Plans ‘Multifaceted’ Approach To OTT In 2019 05 December 2018
Viacom is all-in on embracing over-the-top video, but the company is forging what CEO Bob Bakish believes is a “differentiated strategy” than some of its competitors. The differentiated OTT strategy is built on three pillars: direct-to-consumer streaming services, digital studios … Continue reading
Disney sets up dedicated Direct-to-Consumer streaming unit 19 March 2018
Disney has reorganized its company into four divisions which has a dedicated direct-to-consumer segment to cater to the company’s need for online video streaming services. The new division is also slated to encompass ESPN Plus which is expecting a 2018 … Continue reading
OTT & the Net New Effect 24 June 2015
The à la carte streaming video market is on a tear, but is the trend a result of fear over cord cutting or are there new revenue opportunities in the direct-to-consumer market? For premium programmers, over-the-top video is very much … Continue reading
