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Indian OTT audience don’t bother about Ads as long as subscription fee is low

According to reports, Indian over-the-top (OTT) content subscribers are least bothered about Ads as long as subscription fee is affordable. Reports also claim that while other markets require promotion and trials, Indian OTT market is pretty responsive to the basics which are mobile availability and access to content.   While 27.1% of online content subscribers …


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