Ott Tv Platforms - Latest updates on Ott Tv Platforms
UK television advertising booms despite digital rise 08 July 2015
If television is dying, British advertisers have yet to hear the message. Spending on TV advertising in the UK will surge 9 per cent this year to £4.2bn, according to forecasts by GroupM, WPP’s media investment division. The figures … Continue reading
Hulu’s Living Room Viewing On The Rise As PC Viewing Declines 07 July 2015
While the rise of standalone streaming services has been fueled, in part, by increased connection speeds combined with the ubiquity of smart mobile devices, video consumption is still often taking place in the living room. And in the case … Continue reading
ISPs Will Raise Rates to Try & Hurt Internet Video 07 July 2015
Dish Network’s Sling TV has taken the fight to traditional cable operators with its new, $20 a month “skinny bundle” of broadband television. But according to Sling TV CEO Roger Lynch, the company is very concerned that as traditional … Continue reading
OTT drives new home broadband technologies 06 July 2015
The burgeoning interest in on-demand streaming video, driven by OTT video services offerings such as Netflix and Amazon Prime Instant Video, is putting an enormous strain on in-home networks, which are struggling to cope with the growing demands on bandwidth. … Continue reading
Growing OTT Demand is Driving the Need for Robust In-Home Backbone Networks 03 July 2015
The burgeoning interest in on-demand streaming video, driven by new OTT service offerings such as Netflix and Amazon Prime Instant Video, together with the rapid proliferation of Internet-enabled devices, is one of the major market trends of the moment. … Continue reading
The opposite of OTT? Event cinema revenue to hit $1bn 02 July 2015
IHS forecasts that ‘event cinema’ revenues globally will hit $1 billion by 2019. Event Cinema is defined as non-theatrical programming in cinemas enabled by the transition to digital projection technology, and covers everything from operas to eSports, theatre to secret cinema: … Continue reading
Microsoft-AOL Deal Affirms Verizon’s Interest In Cross-Platform Media 01 July 2015
While AOL’s absorption of Microsoft’s display, search and video ads business is indicative of Verizon’s digital media interests, industry insiders aren’t quite convinced the flagship publications it inherited through the AOL acquisition will stick around for the long haul. … Continue reading
TV viewers’ tastes change, OTT wins favor 01 July 2015
An eMarketer survey in six large cities in 2014 showed that the average time spent on watching TV decreased from 140 minutes in 2008 to 124 minutes daily in 2012. Meanwhile, the time spent on online connections increased from … Continue reading
Hulu Drives 1.4 Million Digital Engagements in Lead Up to Seinfeld Release 30 June 2015
When Hulu announced that they had acquired the entire Seinfeld collection, Twitter was pumped. This week, the iconic sitcom was finally available to stream, so we turned to ListenFirst, a company that measures the impact of brands like Hulu based … Continue reading
Market for Spanish-language online TV streaming heats up 30 June 2015
The supply of Spanish-language television content available online is broadening in the United States with assorted content providers, including Netflix, Hulu and other over-the-top, or OTT video services, making available live events, series and films produced in Latin America … Continue reading
