OTT platforms have made entertainment, sports, and education available to the users on-demand. The popularity of streaming media has eliminated the need of any middle man such as the traditional cable TV network. Muvi allows content owners to launch white-labeled Video and/or Audio streaming service – both on-demand and live. And following the recent pricing update of Muvi Free, creators can go live in a simple click at zero cost.
OTT Platforms - Latest updates on OTT Platforms
What is OTT and How Does it Differ From VOD? 19 October 2021
OTT services or Over the Top services, especially the OTT video segment became hugely popular over the past years making it a highly lucrative industry across the globe. No wonder that the Statista report predicted the global OTT video segment to reach US $178,012 Million by the end of the year 2021. With the …
OTT Marketing Strategy: How to Increase Revenue 12 October 2021
If you want to increase your OTT app downloads and revenue, you have come to the right place! This blog will give you a detailed insight about OTT marketing strategy that will help you not only forge a trustworthy relationship with your customers but also build a reliable OTT app marketing funnel. …
Subscription-based OTT Platforms continues to soar in demand 22 April 2021
Subscription-based OTT platforms are growing at a rapid pace. As per surveys, 57% of online viewers who are categorized as Gen-Xers, Millennials, and Boomers find watching TV and movies at home as their top choice of entertainment. The survey also revealed that 82% of Americans subscribe to paid streaming services with four being the …
Kids and Animation Content Viewership continues to grow in OTT platforms 09 April 2021
As per reports, 60% of Netflix subscribers prefer to binge-watch kids and family content monthly. Animation content also witnessed a surge of 10% in its demand. The pandemic shut down schools which shifted the interest of the children from offline to online. While parents are distressed about screen time, they are also having an …
71% Surge in OTT Viewing since COVID-19 Pandemic 08 April 2021
The pandemic has shut all forms of entertainment avenues, but content consumption remains unhindered thanks to OTT platforms. Since the lockdown, OTTs are on the rise with a 71% surge in paid streaming services. 55% of online viewers prefer streaming on-demand content which is why OTT players such as Netflix and DisneyPlus are growing …
Samsung joins ‘OTT’ with Samsung TV Plus 05 April 2021
Samsung launched Samsung TV Plus as a streaming service that is now available to video on-demand viewers. The OTT Platform comes with 27 channels out of which 22 are global channels and the remaining 5 are domestic. The Samsung TV Plus is available only for Samsung smart TV Models launched between 2017-2021. The functionality …
Amidst second COVID-19 Wave, online streaming continues to soar 01 April 2021
The arrival of the first COVID wave and lockdown contributed to an increase in the demand for OTT platforms. Bringing convenience, easy accessibility, and affordability, OTT players were able to switch the demand from traditional pay TV to online streaming. Compared to April 2020 stats of 23 million user count, February 2021 saw an …
35% increase in online paid users & up to 42% growth in subscriber revenue, OTT platforms are inflating 31 March 2021
The lockdown period barred everyone from stepping out but the OTT platform made room for online users to experience complete entertainment during those periods. Online users found solace with the entertainment list hence shooting a 35% increase in OTT growth as well as tapping 31 million users from the start of the lockdown. Subscriptions …
‘Voot Select’ brings in international content for its diversified digital VOD users 18 March 2021
In less than a year of its launch in the OTT industry, Viacom 18’s Voot Select has captured 1 million subscribers. Voot Select stepped foot before the COVID-19 situation, while the virus kept everyone under a serious lockdown, it gave rise to all online users to explore the OTT platform that can entertain you for …
OTT services hold steady in US 07 September 2018
According to research, the rate of cancellations for OTT platforms among the U.S. broadband households has been steady at 18% over the past three years. The average subscription length for OTT platforms is 30 months overall. SVOD giants such as Netflix, Amazon Prime Video, and Hulu have been among the most stable platforms with other …
