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NewFronts 2015: Nearly Half of Internet Video Ads on Non-YouTube Sites Aren’t Seen 11 May 2015

There are plenty of video ads being sold and served up on the Web and mobile devices — but close to half of all video ads that don’t run on YouTube are never seen by a user, according to a Google study. Of course the report, released by Google this week, is self-serving for the Internet giant to …

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