The global video streaming market was valued at USD 59.14 billion in the past year and is currently at USD 70.59 billion. Demand for video streaming services is on rise and more people are using VOD services globally, which helps the streaming business develop. Video can be used in various industries/sectors and has the …
Cable TV has been the most preferred way to get quality television content for decades now. However, there has been a shift from traditional viewership towards streaming services. Viewers have realized that despite its tasteful content, cable TV subscription is turning out to be heavy on their wallets. With the rise of streaming services, one …
According to a new research, China will account for 85% of Subscription Video on Demand (SVOD) customers and 78% of online video sector revenues in the Asia Pacific region by 2022. According to some research studies from Media Partners Asia (MPA), the factors that drive the growth of SVOD in China include large-scale investment in …
According to the Wall Street Journal that cited data from various source, over the last five years, Apple’s iTunes store sales for movie and TV show rentals has steadily declined and the U.S market share has fallen from over 50% in 2012 to somewhere between 20%-30% today. Amazon’s market share from video transactional services has …
If you are a novice to the realm of video streaming and have bumped into the term “À la carte TV” while trying to cope with the visual clutter of the cyberspace amidst a ton of obscurities in the universe of “Over-the-top” (OTT) services and “video-on-demand” (VOD) don’t be dumbfounded because what you are about …
There are tons of video and audio streaming services that exist today that make it easy to access and stream videos and music anywhere, anytime. When not connected to Wi-Fi, streaming on apps like Spotify, Apple Music, Netflix, Hulu or the like, can deplete your mobile data apart from resulting in users incurring expensive overage …
DEOD (Digital Entertainment on Demand) has been introduced in South Africa bringing more competition to Netflix and Showmax in the African region. Discover Digital divulged the video-on-demand (VOD) entertainment player last month. It’s offering includes a mix of new-release movies available to rent as well as on-demand older titles, documentaries, children’s programmes, series and a …
Insight TV’s 4K UHD channel will soon be available on B tv UHD which is SK broadband’s IPTV platform and on Oksusu which is its OTT service. This is part of the collaboration between Insight TV and its distribution contract with SK broadband via its partnership with Thema TV. Read More
Amazon Prime Video, which is a subscription-based VOD (video-on-demand) platform, was launched in India in December 2016. It boasts of over 9.5 million active subscribers (Source: FICCI-KPMG 2017 Report; as on January 2017) and ranks at third position after Hotstar (63 million) and Voot (13.2 million), in India. Nitesh Kripalani, Director and country head of …
Facebook is mixing up its video ad cost options, testing a new way to charge advertisers that allows them to pay for a video ad only if it has been viewed for a full ten-seconds. According to a report from Adweek.com, the new video ad cost structure is a part of a global test …