Facebook is mixing up its video ad cost options, testing a new way to charge advertisers that allows them to pay for a video ad only if it has been viewed for a full ten-seconds. According to a report … Continue reading
Cablevision Systems Corp. Chief Executive James Dolan said the number of customers paying for the traditional big bundle of TV channels is going to shrink by about 20% to 25% over the next five years, as consumers opt instead … Continue reading
Thailand has introduced the dual-screen system to measure TV ratings on both TV and online media, the first country in Asia-Pacific to do so. This new measurement is done with a collaboration among ratings agencies, advertisers and the media network. … Continue reading
Back in 2013, Techdirt wrote a story about how Netflix was using piracy as market research — an approach that is as obvious as it is rare. The copyright maximalists doubtless hoped that would fail dismally, and that Netflix … Continue reading
Film-makers DreamWorks and Lions Gate are poised to benefit from an array of positive catalysts, including increased demand for movie rights and the growth of the Asian film market. As a result, both DWA stock and LGF stock should rise significantly … Continue reading
A combination of T-Mobile US Inc. and Dish Network Corp. would merge two companies rooted in different industries. For consumers, it would merge some of the fastest-growing bills in their budgets. American households spent more than $191 a month on average … Continue reading
It seems like every customer satisfaction survey about pay TV and Internet providers has become, de facto, a study in dissatisfaction. High,consistently rising monthly bills, combined with poor customer service and little flexibility in packages, have resulted in abysmal satisfaction ratings … Continue reading
New Parks Associates research reveals 58% of Canadian broadband households have at least one connected CE device that allows online content to be accessed through a TV set, up from 48% in 2012. Nearly 40% have a gaming console connected … Continue reading
Marlburians are churning through data watching videos and television shows online. Latest national figures from Spark show average monthly data use per household had grown 29 per cent, from 42.5 gigabytes in February to 55Gb in April. The surge in usage … Continue reading
To say that Twitter‘s addition of video to its social media platform has been a success in the mobile realm is an understatement. According to the company, 90 percent of video views by users have been on mobile devices. But … Continue reading