Reports that Comcast might acquire Visible World, a programmatic TV ad platform provider, put a spotlight recently on the overhaul taking place in the video advertising world. Shortly after that announcement, the beam intensified when Nielsen bought eXelate, a data … Continue reading
Over-the-top services are slowly chipping away at traditional pay-TV subscriptions. But, according to a new study, there’s a fairly simple way for pay-TV providers to hold on to their revenue. In a global survey of thousands of pay-TV customers, Amdocs … Continue reading
Just before its $45 billion deal with Time Warner Cable collapsed over regulators’ fears about a giant cable company’s control over the Web, Comcast was racking up more Internet customers. For the first time, the country’s largest cable provider has … Continue reading
Streaming television is now mainstream, although it has not caused many people to “cut the cord” for traditional pay TV. Not yet, anyway. More than half of Americans now stream movies or television programs using the Internet and video streaming software … Continue reading
In the 1999 film The Matrix, the lead character, Neo, encounters a teenage boy effortlessly bending and modifying the shape of a spoon with only his mind. When Neo unsuccessfully attempts to do the same, the boy advises Neo that bending … Continue reading
Consumers tend to pay more attention to digital (online) ads than to traditional TV advertising, with nearly 75 percent of consumers saying that they tend to multitask more during television ads than during digital ads, according to Deloitte’s Digital Democracy … Continue reading