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Pay-TV Can Play With OTT, finds Amdocs 06 May 2015
Over-the-top services are slowly chipping away at traditional pay-TV subscriptions. But, according to a new study, there’s a fairly simple way for pay-TV providers to hold on to their revenue. In a global survey of thousands of pay-TV customers, Amdocs Ltd. and IE Market Research found that 51% of North American consumers planning to cancel or …
Comcast Now Has Nearly as Many Internet as Cable Customers 05 May 2015
Just before its $45 billion deal with Time Warner Cable collapsed over regulators’ fears about a giant cable company’s control over the Web, Comcast was racking up more Internet customers. For the first time, the country’s largest cable provider has just about as many Internet as cable customers — 22.4 million each. Comcast, which also …
Americans stream away in shifting TV landscape 04 May 2015
Streaming television is now mainstream, although it has not caused many people to “cut the cord” for traditional pay TV. Not yet, anyway. More than half of Americans now stream movies or television programs using the Internet and video streaming software solutions, according to various surveys. The vast majority of American households subscribe to cable or satellite …
There is no cord: free your TV and innovation will follow 30 April 2015
In the 1999 film The Matrix, the lead character, Neo, encounters a teenage boy effortlessly bending and modifying the shape of a spoon with only his mind. When Neo unsuccessfully attempts to do the same, the boy advises Neo that bending the spoon is impossible. Instead, he should try to realise the truth, that ‘there is …
Consumers focus more on online than traditional TV ads 28 April 2015
Consumers tend to pay more attention to digital (online) ads than to traditional TV advertising, with nearly 75 percent of consumers saying that they tend to multitask more during television ads than during digital ads, according to Deloitte’s Digital Democracy Survey of 2,000 US consumers. The study found that consumers are willing to endure ads …
