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Netflix CEO Reed Hastings on the future of non-linear television 12 May 2015
The future of television is about much more than just a change in the way that TV content is delivered, says Netflix’s CEO. When it comes to the transformation of the medium we call television, there’s arguably no other company that sums up that disruption better than Netflix—a former DVD-rental company that has become one …
Programmatic Ad Technology Proliferates 08 May 2015
Reports that Comcast might acquire Visible World, a programmatic TV ad platform provider, put a spotlight recently on the overhaul taking place in the video advertising world. Shortly after that announcement, the beam intensified when Nielsen bought eXelate, a data firm focused on digital advertising. These deals—and a slew of similar alliances—are reshaping the TV …
In Defense of TV – It’s Actually ‘VT’ 06 May 2015
With Upfronts right around the corner, there’s a lot of talk about what’s next for the television industry. Some analysts and observers believe that traditional television, from our viewing habits to the way we do business with advertisers, has changed forever. TV is in the process of becoming VT—video streaming technology—an exciting development for viewers, …
Roku, Nielsen OTT measurement deal 04 May 2015
Nielsen and Roku have announced an agreement that enables Nielsen to measure video advertising delivered to Roku players and Roku-powered smart TVs. Initially Nielsen and Roku will enable OTT measurement through Nielsen Digital Ad Ratings. Content providers who sign up will have the ability to measure their audience according to Nielsen demographics and Digital Ad …
