OTT consumption has spiked amid lockdown and self-isolation of viewers over the last 2 weeks. Video streaming services state to have almost twice growth in On-demand viewership. Considering the increasing demand for over-the-top content, players are bulking up their offerings with free subscriptions along with fresh and diverse content. However, most of them have …
“Over 40% of TV households in the U.S. subscribe to OTT services,” said Damian Scavo, Axwave CEO. “The data that we have been collecting provides unique insights into how viewers are using these services.” The Axwave data allows the TV ecosystem understand how much time viewers are spending on OTT compared with standard linear TV. …