Axwave’s Unique Viewership Numbers Show That Nearly 30% of All TV Content Watched in the U.S. is via Streaming Over-the-Top Services

“Over 40% of TV households in the U.S. subscribe to OTT services,” said Damian Scavo, Axwave CEO. “The data that we have been collecting provides unique insights into how viewers are using these services.” The Axwave data allows the TV ecosystem understand how much time viewers are spending on OTT compared with standard linear TV. …