Vod Services - Latest updates on Vod Services
The Power Of Addressable Local TV 22 January 2016
he strong consultant interest in addressable advertising demonstrates the power of delivering a specific message to an individual voter’s household television. It’s the promise of digital targeting with TV’s audience. But beneath consultants’ excitement about the technology is confusion about … Continue reading
Middle-Aged Prefer On-Demand Learning Videos In China 22 January 2016
Self-development and foreign language learning programs are far more popular than entertainment among on-demand videos, perhaps reflecting job insecurity during the slump. LG Uplus, which launched its mobile VOD service in July last year, analyzed 14.25 million views over the last … Continue reading
Cord Cutters Drive HBO Streaming Services In Spain 21 January 2016
The high online consumption habits of the Spanish have driven HBO to set Spain as the next country in which to launch its standalone streaming VOD platform. Before the end of the year, HBO will launch in Spain a similar service … Continue reading
Netflix Boasts 37% Share Of Internet Traffic In North America 21 January 2016
The data from Sandvine, revealed in Netflix’s quarterly earnings report, shows that Netflix’s share of North American traffic data has continued to grow, up from 35 percent of peak downloads in 2014. Apple’s iTunes accounted for 3 percent of peak … Continue reading
Viewing Of Top SVOD Originals Comparable To Linear TV, Finds NBC Guru 20 January 2016
NBC’s research chief says the notion that original series on the major Subscription VOD services receive far more viewership than shows on traditional television networks is being overstated. Speaking to journalists and bloggers who cover television at the Winter TV … Continue reading
Digital-driven Ad spending Seen Growing At 15.5% In 2016 20 January 2016
Ad spending in India will grow 15.5% in 2016 to Rs.57,486 crore with digital advertising expanding at the fastest pace of 47.5%, media agency GroupM, part of global advertising group WPP Plc., said in its This Year Next Year report … Continue reading
What Will Drive VOD In India In 2016? 20 January 2016
The market today for Video On Demand is huge and always expanding. In fact, the boost to the potential for online content viewing comes from factors such as widespread Smartphone penetration, launch of better connectivity options and demand for variety … Continue reading
Apps Driving OTT Over Cable 19 January 2016
Cord-cutters and cord-nevers are on the rise. According to a recent Forrester study, 20 percent of adults over age 32 don’t have cable — but that number rises to 35 percent for those under 32. While the pace may be … Continue reading
Hollywood On The Offensive As EU Questions Geo-Blocks 19 January 2016
Regulators sent the companies a so-called statement of objections last year, attacking industry contracts that prevent people viewing movies and TV programs outside the country in which they are sold. Walt Disney Co., Time Warner Inc.’s Warner Brothers unit, Comcast … Continue reading
12% French Internet Users Subscribe To VOD 15 January 2016
Around 12 percent of French internet users subscribe to an Subscription VoD service at present and 65 percent know of it, according to a recent survey by Mediametrie. The market researcher also found that about half of the 30 percent of … Continue reading
