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Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

The process of converting digital video files from one format to another is known as Video Encoding.  As different browsers and devices support different video formats, all the videos must go through an encoding process to convert the original source video to be viewable on different devices (Including set-top boxes, mobile phones, tablets, computers) and …
Basically, “Encoder” is a device that is used to convert data from one format to another. It can be either software or hardware. An encoder is important for converting the forage from your camera to streamable data. RTMP (Real Time Messaging Protocol) is the most popular format for the converted data. The encoder takes the format …
AirPlay allows you to mirror your display and stream video from iPad, Mac or iPhone to Apple TV. It also allows you to stream audio to any compatible speakers or Apple TV and including those connected to an AirPort Express router. AirPlay simply connects and starts streaming if you are on the same Wi-Fi network. …
VAST or Video Ad Serving Template is a general specification developed by the IAB (Interactive Advertising Bureau) for serving video ads. Basically, it is a script which is providing constant instructions to your video player on how to manage an ad. It tells your video player where to find the ad (i.e. the ad server), …
VPAID or Video Player-Ad Interface Definition is a common specification developed by the IAB (Interactive Advertising Bureau) for interaction between video players and ad units, focused on enabling a rich interactive in-stream ad experience. It is basically a script that instructs a video player on where to place the actions: play, pause, what ad to …
A content delivery network (CDN) is a collection of global servers (network) that catches and delivers social networks, live streaming media, downloadable objects (documents, software, media files), web objects (scripts, graphics and text), on-demand streaming media and applications (portals, e-commerce) to a user based on the geographic locations of the user, irrespective of the origin …
Live streaming is the process of broadcasting real-time, video feed or live video footage to an audience over the internet. The viewer can access the video stream on a digital screen, smartphone, tablet, laptop, or desktop computer. Live streaming requires a form of source media (e.g. an existing feed, a video camera, screen capture software, …
Video monetization is the making of video into a moneymaking asset. You can make profit by selling your video content through online video platform.  Video monetization comes in various forms, from pay-per-view, subscriptions to advertising. A sophisticated combination of approaches is the best strategy for capitalizing on video revenues.  
FTP or File Transfer Protocol is used to transfer files between two computers over a network and Internet. FTP uses a client-server architecture. It is often secured with SSL/TLS. FTP works in the same way as HTTP for transferring Web pages from a server to a user’s browser. By using FTP, a client can download, …
HTML5 is the subsequent main revision of the HTML standard intervening HTML 4.01, XHTML 1.0, and XHTML 1.1. HTML5 is a standard for configuring and presenting content on the World Wide Web. HTML5 is a collaboration between the Web Hypertext Application Technology Working Group (WHATWG) and the World Wide Web Consortium (W3C). The new standard …

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