Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

What is an Ad Network? An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. Ad networks make it possible for advertisers to …
What is an Ad Server? An Ad Server is a web based tool used by websites which want to display ads and are also called “publishers”, Ad networks and advertisers to help with ad management, campaign management and ad trafficking. An ad server also provides reporting on ads served on the website. Finally, an ad …
Ad-Supported Video on Demand (AVOD) is referred to monetization of video services that are made available to the end-user at no charge but are Ad-supported by adding advertisement in any manner to the video on demand. It can either be a Freemium service or Hybrid model of SVOD/TVOD/AVOD. AVOD services are typically cheaper than SVOD …
At Muvi, we provide two types of templates for your website. One is standard template (Classic, Traditional, Modern and Physical Only) and the other one is custom template. In custom template, you can design your own template and apply it to your website. (Bring Your Own Design or BYOD). In this process you need to …
Digital Rights Management (DRM) is an organized process to copyright protection for digital content such as video, music, eBooks etc. DRM technologies try to put a stop to illegal redistribution of digital content and limit the ways consumers can copy content they have already purchased. Usually, DRM is put into practice by inserting code that …
Electronic Sell Through (EST) or sometimes also known as Download to Own (DTO) is referred to digital sale of media where consumers pays a one-time fee to download the media for unlimited viewing or accessed on demand via the Internet, Mobile and Cable. It is also described as an extension to Home Video Market. Examples …
Based on MPEG2-TS, HLS (HTTP Live Streaming) is Apple’s patented streaming format. It is an adaptive streaming communication protocol. Initially, HLS was used only for Apple devices.  Now it is supported by other devices like Android-based smartphones. HLS works by splitting live streams into a sequence of smaller HTTP-based file downloads. Each download loading one small portion of an …
IPTV is a system of transmitting and broadcasting television series using Internet Protocol Suite unlike traditional deliver through satellite signal and cable television formats. IPTV enables streaming media in smaller batches improving overall user experience. IPTV sends only one content at a time as requested by the viewer and a new stream is transmitted to …
MPEG-DASH (Dynamic Adaptive Streaming Over HTTP) is a flexible bitrate streaming technique. MPEG has developed quite a few extensively used multimedia standards, including MPEG-21, MPEG-7, MPEG-4 and MPEG-2. Their newest standard MPEG-DASH, is an effort to resolve the intricacies of media delivery to various devices with an integrated common standard. When media content is delivered from …
Content Metadata means various properties (information) of a content such as title, description, story, actor, poster, trailer etc. These metadata will make your videos search friendly and easily discoverable on your video platform as well as on major search engines like Google. Hence, it is important to understand the content metadata types, so that you will …