Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Webhook

A webhook (also called an HTTP push API or a web call back) is a way for an application to provide real-time information to other applications. A webhook provides data to other applications as it happens, meaning you get data instantly—unlike conventional APIs where you would have to poll for data very often to get it in …

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Ad Podding

 Ad pods are sequences of ads played back-to-back for OTT served content, similar to a commercial break on TV. Ad podding provides publishers the ability to return multiple ads from a single ad request. Podding is a more effective way of filling an extended ad break that offers a typical user experience.

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Latency

In computer networking, latency, or delay is an articulation of how much time it takes for a data packet to travel from one defined point to another. One can measure the network latency by determining the round-trip time (RTT) for a data packet to travel to a destination and back again. During live streaming, the …

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MBR (Multi-bitrate)

Multi Bitrate or MBR is a single stream available with multiple bitrates. With MBR, you need to encode and configure multiple streams of your content at multiple bitrates and broadcast them to your chosen CDN. End users have the choice to select the bitrate of their preference from the available bitrates (i.e.144p, 240p, 480p, 720p, …

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