Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

MPEG-DASH (Dynamic Adaptive Streaming Over HTTP)

MPEG-DASH (Dynamic Adaptive Streaming Over HTTP) is a flexible bitrate streaming technique. MPEG has developed quite a few extensively used multimedia standards, including MPEG-21, MPEG-7, MPEG-4 and MPEG-2. Their newest standard MPEG-DASH, is an effort to resolve the intricacies of media delivery to various devices with an integrated common standard. When media content is delivered from conventional HTTP web servers, MPEG-DASH empowers high quality streaming of these media content over the Internet. Just like Apple's HTTP Live Streaming (HLS) solution, MPEG-DASH can truly split a video file…

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Real-Time Messaging Protocol (RTMP)

The Real-Time Messaging Protocol (RTMP) protocol was originally developed by Macromedia (Now Adobe) for high-performance transmission of audio, video and data over the Internet between Flash based platform technologies, including Flash Player & Adobe AIR and the Server. RTMP is available as an open specification to create products and technology that enable delivery of video, audio, and data in the open AMF, SWF, FLV, and F4V formats compatible with Adobe Flash Player. RTMP is implemented at these three stages: Live video…

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Advertising supported Video on Demand (AVOD)

Ad-Supported Video on Demand (AVOD) is referred to monetization of video services that are made available to the end-user at no charge but are Ad-supported by adding advertisement in any manner to the video on demand. It can either be a Freemium service or Hybrid model of SVOD/TVOD/AVOD. AVOD services are typically cheaper than SVOD services. Examples for Ad-Supported Video on Demand (AVOD): YouTube  

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Electronic Sell Through (EST)

Electronic Sell Through (EST) or sometimes also known as Download to Own (DTO) is referred to digital sale of media where consumers pays a one-time fee to download the media for unlimited viewing or accessed on demand via the Internet, Mobile and Cable. It is also described as an extension to Home Video Market. Examples for Electronic Sell Through (EST): iTunes Store, Microsoft Zune, Amazon Video, Walmart

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