The Real-Time Messaging Protocol (RTMP) protocol was originally developed by Macromedia (Now Adobe) for high-performance transmission of audio, video and data over the Internet between Flash based platform technologies, including Flash Player & Adobe AIR and the Server. RTMP is available as an open specification to create products and technology that enable delivery of video, audio, and data in the open AMF, SWF, FLV, and F4V formats compatible with Adobe Flash Player. RTMP is implemented at these three stages: Live video…

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Ad-Supported Video on Demand (AVOD) is referred to monetization of video services that are made available to the end-user at no charge but are Ad-supported by adding advertisement in any manner to the video on demand. It can either be a Freemium service or Hybrid model of SVOD/TVOD/AVOD. AVOD services are typically cheaper than SVOD services. Examples for Ad-Supported Video on Demand (AVOD): YouTube  

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Electronic Sell Through (EST) or sometimes also known as Download to Own (DTO) is referred to digital sale of media where consumers pays a one-time fee to download the media for unlimited viewing or accessed on demand via the Internet, Mobile and Cable. It is also described as an extension to Home Video Market. Examples for Electronic Sell Through (EST): iTunes Store, Microsoft Zune, Amazon Video, Walmart

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Pay-Per-View (PPV) is a system where a viewer is required to pay a certain fee for viewing special programs such as Live Events or Sports. The program is telecasted at the same time to everyone subscribing to PPV Service. Examples for Pay-Per-View (PPV): WWE- World Wrestling Federation, UFC PPV is often used in conjunction with live streaming services, which allow viewers to watch programs in real time over the internet. This can be a convenient way to watch PPV events,…

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