Muvi Wiki - Your Ultimate Guide to Streaming Video Technology

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Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

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iFrame (Inline Frame)

iFrame is an HTML element. It allows an external web page to be embedded in an HTML document. By using an iFrame, you can also insert a piece of content (an embedded video, image, short instructions etc.) from another source into a web page.

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IMA (Interactive Media Ads)

IMA (Interactive Media Ads): This technology is developed by Google that provides an SDK (Software Development Kit) and tools for incorporating video ads within video players. It enables publishers to integrate various ad formats, such as linear video ads and overlay ads, into their video content. Muvi uses IMA SDK across its apps for ad insertion. Live Audio Streaming is a rapidly growing segment of the digital media landscape. Platforms like Spotify, Apple Music, and Twitch have popularized this format,…

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IPTV (Internet Protocol Television)

IPTV or Internet Protocol Television is a system of transmitting and broadcasting television series using Internet Protocol Suite unlike traditional deliver through satellite signal and cable television formats. IPTV enables streaming media in smaller batches improving overall user experience. IPTV sends only one content at a time as requested by the viewer and a new stream is transmitted to the viewer when there is a change in the channel. IPTV requires a Set Top Box for seamless programming experience.

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Upcoming Webinar

How AI is Going to Revolutionize Video Delivery

As media libraries expand and viewer demands accelerate, traditional media management methods are struggling to keep pace. In this webinar, we’ll dive into how AI — both today’s practical solutions and tomorrow’s transformative innovations — is going to reshape the way streaming platforms, broadcasters, and enterprises manage, organize, and distribute content across Digital Asset Management (DAM) and Media Asset Management (MAM) systems. This session will give you a clear roadmap for harnessing AI — both current tools and emerging frontiers — to transform your media operations into a faster, smarter, and future-ready ecosystem.

Things the webinar would cover:

AI-driven content workflows: Automate captioning, audio-to-text conversion, subtitle translation, and multi-language transcription
Smart content discovery: Unlock scene-level video search, automated chaptering, and AI-generated metadata
AI-native content creation: Instantly generate training videos, marketing clips, or explainers directly from documents, URLs, or text prompts
Agentic AI for media: Explore how autonomous AI agents can manage content ingestion, quality checks, compliance editing, and metadata enrichment
Next-gen video editing: Use simple prompts to mute, blur, annotate, or clip scenes
Personalization and localization at scale: Automate dubbing, voice cloning, localized metadata tagging, and audio translation
Intelligent recommendations: From dynamic playlist curation and personalized ad insertions to predictive analytics
Next-gen distribution intelligence: Learn how AI optimizes encoding ladders, predicts CDN traffic patterns, suggests smarter storage strategies, and enables dynamic playout based on device and bandwidth conditions.