Ad Podding
Ad pods are sequences of ads played back-to-back for OTT served content, similar to a commercial break on TV. Ad podding provides publishers the ability to return multiple ads from a single ad request. Podding is a more effective way of filling an extended ad break that offers a typical user experience. The advent of live video streaming has significantly impacted the advertising landscape. Platforms like Twitch, YouTube Live, and Facebook Live have gained immense popularity, offering real-time content to…
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MBR (Multi-bitrate)
Multi Bitrate or MBR is a single stream available with multiple bitrates. With MBR, you need to encode and configure multiple streams of your content at multiple bitrates and broadcast them to your chosen CDN. End users have the choice to select the bitrate of their preference from the available bitrates (i.e.144p, 240p, 480p, 720p, and so on). The content will be continued to play on the bitrate which the user has selected, irrespective of the internet connection or bandwidth…
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OpEx
OpEx or operating expenditure is an ongoing cost for running a business, system, or product. In other words, OpEx is the fund that supports your day-to-day business. OpEx can include, wages, utilities, printer cartridges, software, warranties, and contract items such as maintenance agreements or yearly service, and rent tend not to have future benefits. Rather, they are a necessity at the moment. OpEx also applies to technology investments such as live video streaming services, which have become essential for many…
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CapEx
CapEx or Capital expenditure is the expenses a business incurs in order to generate profits in the future. The type of industry in which a company operates mainly defines the disposition of its CapEx. So, in an IT environment, that could be servers, could be PCs, could be buying software, intellectual property, patent, or could be the engineering time needed to bring an asset into service. Capital expenditures can also include the upgrades and additions to the existing assets. In…
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