Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Electronic Sell Through (EST)

Electronic Sell Through (EST) or sometimes also known as Download to Own (DTO) is referred to digital sale of media where consumers pays a one-time fee to download the media for unlimited viewing or accessed on demand via the Internet, Mobile and Cable. It is also described as an extension to Home Video Market. Examples for Electronic Sell Through (EST): iTunes Store, Microsoft Zune, Amazon Video, Walmart

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Embedded Video

Embedding allows you to place or copy the video from its original website onto a different site using “embed code” or an html code. To embed a video, copy the embed code from the original video site and paste the code into the site where you would like the video to appear.   Example of Embed Code: <iframe width="560" height="315" src="https://www.youtube.com/embed/jmA48sHA7OI" frameborder="0" allowfullscreen></iframe>

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Encoder

Basically, “Encoder” is a device that is used to convert data from one format to another. It can be either software or hardware. An encoder is important for converting the forage from your camera to streamable data. RTMP (Real Time Messaging Protocol) is the most popular format for the converted data. The encoder takes the format that is required and converts it into codecs (decompression/compression/). For instance, H.264 is the standard for streaming internet sources. It is also the suggested video…

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ePub (Electronic Publishing)

ePub or e Publishing (Electronic Publishing) is the process of distributing information through electronic mediums including e-books, online magazines, email, PDF files, the development of digital catalogues and libraries with the help of internet. There is also another form of e Publishing, where content is distributed via CDs or DVDs. Users can access these content on their e-Reader (iPad, Kindle, Tablet. Smartphone etc.) or computer (Desktop/Laptop). In recent years, the scope of ePub has expanded beyond static content to include…

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Upcoming Webinar

How AI is Going to Revolutionize Video Delivery
How AI is Going to Revolutionize Video Delivery

As media libraries expand and viewer demands accelerate, traditional media management methods are struggling to keep pace. In this webinar, we’ll dive into how AI — both today’s practical solutions and tomorrow’s transformative innovations — is going to reshape the way streaming platforms, broadcasters, and enterprises manage, organize, and distribute content across Digital Asset Management (DAM) and Media Asset Management (MAM) systems. This session will give you a clear roadmap for harnessing AI — both current tools and emerging frontiers — to transform your media operations into a faster, smarter, and future-ready ecosystem.

Things the webinar would cover:

  • AI-driven content workflows: Automate captioning, audio-to-text conversion, subtitle translation, and multi-language transcription
  • Smart content discovery: Unlock scene-level video search, automated chaptering, and AI-generated metadata
  • AI-native content creation: Instantly generate training videos, marketing clips, or explainers directly from documents, URLs, or text prompts 
  • Agentic AI for media: Explore how autonomous AI agents can manage content ingestion, quality checks, compliance editing, and metadata enrichment
  • Next-gen video editing: Use simple prompts to mute, blur, annotate, or clip scenes
  • Personalization and localization at scale: Automate dubbing, voice cloning, localized metadata tagging, and audio translation 
  • Intelligent recommendations: From dynamic playlist curation and personalized ad insertions to predictive analytics 
  • Next-gen distribution intelligence: Learn how AI optimizes encoding ladders, predicts CDN traffic patterns, suggests smarter storage strategies, and enables dynamic playout based on device and bandwidth conditions.

Upcoming Webinar

May 29

9:00 AM PST

30 Minutes