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Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

AAC (Advanced Audio Coding)

AAC (Advanced Audio Coding) is a lossy digital audio compression standard that offers higher sound quality than MP3 at the same bit rate. This means that for the same file size, an AAC file can sound clearer and more detailed than an MP3 file. It’s standardized by ISO and IEC as part of the MPEG-2 and MPEG-4 specifications. AAC is widely used for streaming, digital radio, and on devices like smartphones and tablets.


Example:

AAC is the default audio format for Apple’s iTunes and iOS devices, ensuring high-quality playback while conserving bandwidth.


Key Features:

High Efficiency: Superior sound quality at lower bitrates compared to MP3 (e.g., 128 kbps AAC ≈ 192 kbps MP3).

Multi-Channel Support: Up to 48 audio channels for surround sound.

Sampling Rates: 8 kHz to 96 kHz.

Bitrate Range: 8 kbps (low quality) to 320 kbps (high quality).

 

Common Use Cases:

Audio On Demand
Video streaming Platform
Online Radio Station

 

Related Terms :
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Upcoming Webinar

Microdrama Decoded: Unlock the Future of Short Drama Apps and How to Launch Them
Microdrama Decoded: Unlock the Future of Short Drama Apps and How to Launch Them

Short-form storytelling is exploding—and vertical microdrama apps like ReelShort and DramaBox are leading a content revolution. As global audiences shift toward snackable, mobile-first narratives, content creators and streaming providers are racing to launch platforms that cater to this next-gen viewing trend.

In this webinar, we’ll decode the fast-rising world of microdrama streaming apps—what’s fueling their popularity, current trends, how they’re monetized, and what technical architecture makes them scale. You’ll gain actionable insights into how to build and launch your own vertical microdrama app in minutes—without writing a single line of code—using Muvi Shorts.

From ideation to monetization, we’ll walk you through the product journey, UI/UX elements, and monetization models that drive engagement and revenue in this booming segment.

Things the Webinar Will Cover:

  • Market trends & audience behaviors fueling the rise of vertical microdrama content
  • Key product features that define short-form drama apps like ReelShort
  • Building a fully branded vertical microdrama video app using Muvi Shorts
  • Monetization models: PPV, subscriptions, ads
  • Tools to launch across web, mobile & smart TVs with one-click deployment

 

Upcoming Webinar

July 31

9:00 AM PST

30 Minutes
Headphone

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