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Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Real-Time Messaging Protocol (RTMP)

The Real-Time Messaging Protocol (RTMP) protocol was originally developed by Macromedia (Now Adobe) for high-performance transmission of audio, video and data over the Internet between Flash based platform technologies, including Flash Player & Adobe AIR and the Server.

RTMP is available as an open specification to create products and technology that enable delivery of video, audio, and data in the open AMF, SWF, FLV, and F4V formats compatible with Adobe Flash Player.

RTMP is implemented at these three stages:

RTMP Usage

  • RTMP can be used to do live streaming.
  • RTMP can do adaptive bitrate streaming (ABS), where the video quality automatically adjusts to changes in bandwidth.
  • Players can seek to later parts in a video, which is particularly useful for files > 10 minutes.
  • Players maintains a tiny buffer, instead of downloading a video during playback, saving bandwidth.

The biggest feature of RTMP is to do Live Streaming with the support of an Encoder like Flash Media Encoder, a user can ingest the live video feed to RTMP server and via CDN and a compatible Online Video Player the feed is played back on users devices.

 

 

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The Future of Sports: From TV Screens to Streams
The Future of Sports: From TV Screens to Streams

From 2024’s Jake Paul vs Mike Tyson (Boxing on Netflix) attracting over 64M concurrent live viewers to 2025’s ICC Champions Trophy Final (Cricket on Disney+Hotstar) attracting over 61M concurrent live viewers, global live viewership habits are evolving fast in the sports industry & is experiencing a seismic shift—from traditional TV broadcasting to live, on-demand, multi-screen, digital streaming. 

Join Muvi for an insightful webinar that explores how sports broadcasting is being redefined in 2025 and beyond.

From fan-first content strategies, current trends, key challenges to monetization models and tech infrastructure, we’ll break down how you can thrive in this streaming-first era. Whether you’re planning to launch a direct-to-consumer sports platform or upgrade your current broadcast tech stack, this session is your roadmap to the future.

Things the Webinar Will Cover:

  • The evolution of sports broadcasting from cable to digital streaming
  • Market trends fueling the rise of sports streaming
  • FAST, SVOD, AVOD, and hybrid monetization models 
  • How to enhance fan engagement with interactive and mobile-first experiences
  • Tech stack needed for seamless and secure global delivery
  • Real-world examples of sports brands shifting to digital-first distribution
  • How Muvi enables a future-ready sports streaming infrastructure

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