Red Coral

Red Coral Universe is a visionary artist-forward video streaming platform that presents an expansive array of captivating and exclusive content tailored to the independent film, television, and music community. Providing an extensive collection of movies, TV shows, music videos, and original productions, Red Coral Universe guarantees a delightful experience for all its end-users.

The platform is designed to elevate and celebrate the world of independent film, television, and music. They provide a vast collection of curated movies, TV shows, music videos, and original productions carefully selected to appeal to a wide range of tastes and preferences. From heartwarming indie films to documentaries and music performances, there’s something for everyone at Red Coral Universe.

Headquartered in the USA, Red Coral Universe approached Muvi to launch a video streaming platform to share movies, TV shows, music videos, and original production content. Muvi One, our end-to-end no code streaming service was leveraged to help Red Coral Universe launch their website and apps across various ecosystems. 

 

Unique Features used / Customization / Integrations done:

1. Ads – They have used Muvi One’s Ads feature to monetize their platform by running video ads. Using Muvi One’s HTML5 video player, Red Coral universe were able to run ads between their video content and stream them to end users. Muvi One’s HTML5 player offers a complete customization and an array of impressive features, including seamless VAST and VPAID compatibility. 

2. Android and iOS app – Red Coral Universe uses Muvi powered Android and iOS apps to stream movies, TV shows, music videos to end-users.

3. Roku and Fire TV App – Red Coral Universe also uses Muvi powered Roku and Fire TV Apps to give seamless viewing experience to the end-users. 

 

Monetization

Red Coral Universe uses the AVOD model to deliver its captivating content to end-users.

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The great thing that I love about Playout is that we can actually go and mimic the actual schedule of the festival, and so that was a very helpful and a really important aspect because being an International Film Festival, you don’t always have the filmmakers from all over the world being able to come in, and so it gives them a chance to watch the festival from home.

Brandon Goldsmith
Brandon Goldsmith

President, Fort Smith International Film Festival

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Thanks to Muvi, we achieved our goals with ease. Their platform provided clear user feedback and usage data, helping us gain 15,000 web registrations, 10,000 Android users, and 5,000 iOS users. The robust analytics in Muvi’s content management system empowered us to make informed decisions, driving streaming for audio and video. We are highly satisfied with Muvi’s services.

Kashif Khan
Kashif Khan

Chief Executive Officer, EnterInfi

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