Written by: Roshan Dwivedi
Alibaba will launch an online video on demand streaming service in China in about two months, hoping to emulate the US’s Netflix and HBO, the firm’s head of digital entertainment said on Sunday.
The service will be called ‘TBO’, or Tmall Box Office, with content bought from China and other countries, as well as in-house productions, Alibaba’s Patrick Liu told reporters in Shanghai.
TBO will launch into a competitive online video market in China, where companies are spending billions of dollars to buy media content to attract enough viewers to become dominant.
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