Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Unlocking TV’s Water Cooler : The Social Networks 09 September 2015

Social TV

 

Television programming is transforming right in front of us, and the biggest factor instigating this change is consumers’ second screen. Between 60% and 70% of people have a second device in their hands when they’re watching TV. Their second-screen social activity while they consume media is shifting how entertainment franchises communicate with their audiences, course-correct their content and generate viewers.

Americans are watching more video content than ever. As video on demand service providers like Netflix and Hulu diversify, show marketers are left with the burning question: How should a franchise harness the power of social and leverage their online conversations?

Twitter is a hot spot for live television commentary. In general, the Twitter community has a lot to say, but hell hath no fury like an angry Pretty Little Liars fan scorned by the tumultuous show to which she is so loyal. The show averages 489,000 tweets from fans per episode, ranking No. 3 in Nielsen’s annual Social TV Report.

Read the entire story here.

 

 

Don't forget to share this post!


Latest Posts

Start Muvi One 14-days Free Trial

No Credit Card Required

Your website will be at https://www.yourname.muvi.com, you can change this later.

Related Blogs
How Improved CDN Helps Meet Surging OTT Demand?

How Improved CDN Helps Meet Surging OTT Demand?

  Content Delivery Networks are servers that are distributed geographically, and function together to serve your viewers faster and with...

25 November 2022
7 Reasons to Migrate to a Cloud Streaming Platform

7 Reasons to Migrate to a Cloud Streaming Platform

  With many features and benefits offered by a cloud streaming platform, a greater number of video producers and content...

25 November 2022
Want to Launch Your Own iOS Streaming App? Use Muvi - World’s Easiest No Code OTT Platform Software

Want to Launch Your Own iOS Streaming App? Use Muvi - World’s Easiest No Code OTT Platform Software

  There are over 2.7 billion smartphone users all over the world and out of those around 1 billion people...

25 November 2022
Samsung TV Vs LG TV - A Comparative Study

Samsung TV Vs LG TV - A Comparative Study

  Samsung TV vs LG TV is probably one of the most-discussed topics in this era of smart TVs and...

24 November 2022
6 Best Multistreaming Platforms in 2022

6 Best Multistreaming Platforms in 2022

  Live streaming has seen a huge growth in consumption since the past few years and according to the research,...

23 November 2022






 

Get Offer
close-link