OTT Market Projection for Asia Pacific (Except India & South East Asia) [2025 Update]
The OTT and video streaming industry in the Asia Pacific is expected to grow at a CAGR of 10.75% between the time period of 2025-2027. In 2024, the OTT market size stood at US $92.17 billion, which is expected to grow to US $107.60 billion in 2025. By 2027, it is projected to reach US $161.90 billion.
OTT and video streaming industry in the APAC region is going to be up by 90% in 2026, as compared to what it was in 2020.
The fastest growth in the region will be shown by China, followed by India and Japan. If you want to read about the forecast of India in detail, you can read our OTT market projection report on India and South East Asia. In this report, we will talk about the rest of the Asia Pacific region, especially concentrating on China, Japan, and Australia.
We have taken the projection period of 2025-2027 for this report. We will discuss multiple OTT growth parameters like internet penetration, connected devices, video consumption patterns and trends, monetization models, leading OTT players, and more!
In this report, we will cover the following:
- Quick Overview of Video Streaming In APAC
- Internet Penetration
- Connected Devices
- Leading OTT Players
- OTT Monetization
- OTT Market Projection in China
- Overview
- Internet Penetration
- Connected Devices
- Video Consumption Trends & Demographics
- Major OTT Players
- Live Streaming Platforms
- OTT Revenue and Monetization
- OTT Market Projection in Japan
- Overview
- Internet Penetration
- Connected Devices
- Video Consumption Trends & Demographics
- Major OTT Players
- OTT Revenue and Monetization
- OTT Market Projection in Australia
- Internet Penetration
- Connected Devices
- Video Consumption Trends
- Major OTT Players
- OTT Revenue and Monetization
Simply fill out the download form in the sidebar to download the report right now and read the full projection of OTT and Video Streaming Industry in the APAC region.
Access & Download Now
The OTT and video streaming industry in the Asia Pacific is expected to grow at a CAGR of 10.75% between the time period of 2025-2027. In 2024, the OTT market size stood at US $92.17 billion, which is expected to grow to US $107.60 billion in 2025. By 2027, it is projected to reach US $161.90 billion.
OTT and video streaming industry in the APAC region is going to be up by 90% in 2026, as compared to what it was in 2020.
The fastest growth in the region will be shown by China, followed by India and Japan. If you want to read about the forecast of India in detail, you can read our OTT market projection report on India and South East Asia. In this report, we will talk about the rest of the Asia Pacific region, especially concentrating on China, Japan, and Australia.
We have taken the projection period of 2025-2027 for this report. We will discuss multiple OTT growth parameters like internet penetration, connected devices, video consumption patterns and trends, monetization models, leading OTT players, and more!
In this report, we will cover the following:
- Quick Overview of Video Streaming In APAC
- Internet Penetration
- Connected Devices
- Leading OTT Players
- OTT Monetization
- OTT Market Projection in China
- Overview
- Internet Penetration
- Connected Devices
- Video Consumption Trends & Demographics
- Major OTT Players
- Live Streaming Platforms
- OTT Revenue and Monetization
- OTT Market Projection in Japan
- Overview
- Internet Penetration
- Connected Devices
- Video Consumption Trends & Demographics
- Major OTT Players
- OTT Revenue and Monetization
- OTT Market Projection in Australia
- Internet Penetration
- Connected Devices
- Video Consumption Trends
- Major OTT Players
- OTT Revenue and Monetization
Simply fill out the download form in the sidebar to download the report right now and read the full projection of OTT and Video Streaming Industry in the APAC region.
Upcoming Webinar
Deliver Netflix-Grade Streaming Quality with Muvi&...
Delivering a seamless streaming experience like Netflix requires intelligent encoding tailored to every piece of content. Join us for this live webinar as we explore Muvi’s Per Title Encoding, an intelligent adaptive technology that automatically adjusts encoding settings for every video, delivering the best possible quality at the lowest bitrate, —just like Netflix does. Deliver higher visual quality, reduce storage and CDN costs. Learn how smarter encoding strategies can enhance viewer experience while improving streaming efficiency at scale. Things the webinar would cover: Understanding Per Title Encoding and how it differs from traditional encoding methods. How adaptive bitrate streaming and Per Title Encoding work together for seamless viewer experiences. How Muvi’s encoding infrastructure helps OTT platforms scale high-quality streaming efficiently. Live demo of Muvi’s Per Title Encoding.
June 25
12:00 PM EDT
