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Dictionary exclaims OTT platform as the streaming media distributing contents to the viewers over the internet, bypassing telecommunication or broadcasting platforms. It lets users stream their favorite contents anytime, anywhere while paying only for those they are availing. With Muvi launching a white-labeled multi-device streaming platform is just a click away for the content owners. Discover its end-to-end OTT solution now!

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Streaming Video Overtakes Live Programming As Method-of-Choice 26 May 2015

According to the recently released Deloitte “Digital Democracy Survey,” streaming OTT video services, used by more than 42% of American households, has overtaken live programming as the viewing method-of-choice, with 56% of consumers now streaming movies and 53% streaming television on a monthly basis, as compared to 45% of consumers preferring to watch television programs …

Pay TV Providers Embrace Over-the-Top Video and ‘Skinny’ Bundles to Stave Off Cord-Cutting: IHS Infonetics Report 22 May 2015

  The global pay TV services market, including cable TV, satellite TV, telco TV and over-the-top (OTT) video, totaled $237 billion in 2014, up 7 percent from the previous year, according to the 2015 IHS Infonetics Pay TV Services and Subscribers report from IHS. “In a growing number of pay TV markets, service providers are …

Live Viewing Way Up In Q1, Says FreeWheel Report 21 May 2015

FreeWheel Q1 2015 Monetization Report says live viewing, mainly of sports, but also authenticated entertainment and news content, was up 140%, year to year and that authenticated viewing grew 328% year-over-year and now accounts for 57% of all long-form and and live viewing. Brian Dutt, FreeWheel’s director of advisory service and the other of the report, …

With Upfronts and NewFronts Comes the Invasion of the TV Acronyms 19 May 2015

The 2015-2016 presentation season draws to a close, you’ve probably heard plenty of industry jargon to go along with all the cocktails and hors d’oeuvres. We’re here to spell it out for you. First, let’s make a distinction between the upfronts and the NewFronts. The idea of the upfronts goes back to the spring of 1962 …

How the Cable Industry is Adapting to Cord Cutters 19 May 2015

For people attending The Internet and Television Exchange, the redubbed Cable Show for 2015, enabling technologies are as important as always, but the transformation of business models in the video delivery industry has certainly cast a huge grip on an industry caught in the middle of a seismic change — driven by ever-increasing broadband speeds, …

Nearly 60% of U.S. Broadband Households Use OTT Video Services, but “Account Sharing” Is Prevalent 18 May 2015

Digital media consumer research from Parks Associates reports 57% of U.S. broadband households access an OTT video services, but account sharing is a lingering challenge. According to a 3Q 2014 survey of U.S. broadband households, 8% are using a subscription OTT video account held by someone outside of their home, and 6% are exclusively using …

Allied Fiber CEO Sees Rise of OTT ‘Telcos’ 15 May 2015

Allied Fiber LLC CEO Hunter Newby said in an ITW interview that OTT platforms and content providers are a faster-growing customer segment for the dark fiber provider than traditional carriers. Various companies, including content providers, tower providers, social networks and subsea operators are approaching him with the desire to extend their control terrestrially or own the network in …

What an OTT Future Means for Brands 15 May 2015

If you haven’t heard of OTT, short for “over the top,” you will soon. The acronym refers to video content delivered straight to the consumer via internet. The core disruptive concept is that the “pipe” created by the cable MSOs (multiple system operators) no longer provides the sole gateway to consumers’ television screens. Using software, …

Why Young Hollywood said no to cable, and yes to OTT 14 May 2015

Last year, Young Hollywood CEO R.J. Williams was six months into negotiations with a major media conglomerate on a deal that would give his celebrity-obsessed, millenial-targeted digital brand its own 24/7 linear TV cable channel. Tech meetings were held and a programming grid was being assembled. Then, after repeated delays, the deal finally fell apart. …

Streaming Media East ’15: The Power of the Niche 14 May 2015

Over-the-top (OTT) content providers are finding out what many subscription-based content providers already knew: There is money to be made by serving people who are passionate about a particular niche. This was evident during the “How OTT is Disrupting the Pay TV Business” panel at Streaming Media East. John Klein, founder and CEO of Tapp, …

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