Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

On-Demand TV: Press Play

Roshan Dwivedi Published on : 16 June 2015

 

Can video-on-demand score with consumers while keeping pace with the momentum generated by streaming rivals Netflix, Hulu and other over-the-top services?

Recent announcements — including Showtime’s summer launch of an OTT subscription service — reflect the shift in consumer viewing of quality TV content to the Web in general and mobile devices in particular.

As a result, TV everywhere, video-on-demand, digital ad insertion, electronic sell-through and OTT video services are now mission-critical goals for distributors. Meanwhile, advertisers are experimenting with new platforms that are easier for consumers to access — and more difficult for distributors and advertisers to measure and monetize.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 27

9:00AM PST

Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain…...

Event Language: English
30 Minutes