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OTT TV Ad Prices should be hiked – IAB

In a video interview by Beet.TV with Anna Bager, Sales and Marketing SVP with Interactive Advertising Bureau (IAB), she commented about the pricing opportunities for advertisements The interview covered the release of IAB’s report on The OTT Co-Viewing Experience, which discusses TV and OTT advertisement. According to her, OTT TV ads should be priced higher …

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