Recent times have witnessed massive behavioral shifts in consuming content patterns and we can clearly say that we have entered into a third wave of TV viewership. From cable TV watching, mobile video streaming to connected TV streaming, consumers … Continue reading
The traditional broadcasting system needs a change. Linear TV has been the source of entertainment for a very long time, but with the medium of on-demand content rapidly rising, is there hope for the traditional broadcasting system to progress further … Continue reading
Is your ad revenue up to the mark? Are your online viewers skipping your ad the most instead of clicking on it? Is your ad becoming boring for your online viewers? The OTT platform is a great medium to … Continue reading
Deezer has partnered with Triton Digital to monetize its free ad-supported tier with programmatic audio advertising. Triton is one of the biggest providers of audio advertising in the industry. Deezer says the new partnership will improve advertising efficiency and bring … Continue reading
In a video interview by Beet.TV with Anna Bager, Sales and Marketing SVP with Interactive Advertising Bureau (IAB), she commented about the pricing opportunities for advertisements The interview covered the release of IAB’s report on The OTT Co-Viewing Experience, which … Continue reading
According to UK based market research company – Report Buyer’s recent AVOD forecast, advertising expenditure in OTT content, otherwise called as Advertisement Video On Demand (AVOD) will double between 2017 and 2022. The Global AVOD Forecasts Report accounting for data … Continue reading
IAB’s latest Digital Adspend report reveals that mobile accounts for 43% of digital advertising. Mobile’s year-on-year growth was 38% and now accounts for 57% of all display ad spend, 70% of video spend, and 83% of social media spend. The … Continue reading
According to a recent survey, despite having the economic uncertainty, UK’s advertising market grew by 0.4 percentage points, which means that the total ad spends are recorded at £9,999 million, standing at a cumulative yearly growth of 5.2%. Growth in … Continue reading
Asia, undoubtedly is a highly potential video streaming market. As with the booming technology and the internet penetration of 40.2%, it has peaked in $2,490 million revenue for the year 2016 and is expected to touch US $5,017 million by … Continue reading
Video streaming platforms like #netflix don’t carry advertising, but that hasn’t kept Madison Avenue from carving out new roosts in one of the video-streaming service’s flagship offerings. Three popular brews crafted by Anheuser-Busch InBev have found their way into the third season … Continue reading