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The New Surge in Streaming on Connected TV Screens 29 July 2021
Recent times have witnessed massive behavioral shifts in consuming content patterns and we can clearly say that we have entered into a third wave of TV viewership. From cable TV watching, mobile video streaming to connected TV streaming, consumers have come a long way as far as content watching patterns are concerned. Changes …
Linear OTT & Ad Based Streaming Model: The Ideal Match in 2021 05 May 2021
The traditional broadcasting system needs a change. Linear TV has been the source of entertainment for a very long time, but with the medium of on-demand content rapidly rising, is there hope for the traditional broadcasting system to progress further in 2021? Another factor that impacts Linear TV is the advertising medium. Brands spend huge …
Top 6 Tips For Better OTT Advertising 25 April 2021
Is your ad revenue up to the mark? Are your online viewers skipping your ad the most instead of clicking on it? Is your ad becoming boring for your online viewers? The OTT platform is a great medium to host ads and earn from them. Since the popularity of the OTT players and streaming …
Deezer Bets on Programmatic Ads to Boost Free Tier Revenues 06 December 2018
Deezer has partnered with Triton Digital to monetize its free ad-supported tier with programmatic audio advertising. Triton is one of the biggest providers of audio advertising in the industry. Deezer says the new partnership will improve advertising efficiency and bring more value to various brands through its non-paying customers. Audio buyers can now establish real-time …
OTT TV Ad Prices should be hiked – IAB 29 November 2017
In a video interview by Beet.TV with Anna Bager, Sales and Marketing SVP with Interactive Advertising Bureau (IAB), she commented about the pricing opportunities for advertisements The interview covered the release of IAB’s report on The OTT Co-Viewing Experience, which discusses TV and OTT advertisement. According to her, OTT TV ads should be priced higher …
Ad expenses in AVOD to double by 2022 – Report Buyer 10 November 2017
According to UK based market research company – Report Buyer’s recent AVOD forecast, advertising expenditure in OTT content, otherwise called as Advertisement Video On Demand (AVOD) will double between 2017 and 2022. The Global AVOD Forecasts Report accounting for data from 138 countries, claims that total Ad expenses will reach $ 29 billion by 2022. …
Online Video Spend Overtakes Banner Ads for First Time 31 October 2017
IAB’s latest Digital Adspend report reveals that mobile accounts for 43% of digital advertising. Mobile’s year-on-year growth was 38% and now accounts for 57% of all display ad spend, 70% of video spend, and 83% of social media spend. The rise in popularity of online video consumption has encouraged advertisers to spend more on video …
UK ad spends are £10 Bn in 2016-Q1 27 October 2016
According to a recent survey, despite having the economic uncertainty, UK’s advertising market grew by 0.4 percentage points, which means that the total ad spends are recorded at £9,999 million, standing at a cumulative yearly growth of 5.2%. Growth in the region for online ads was slightly higher standing at an increasing of 16.9% reaching …
A deeper look at the future of OTT Video Streaming Market in Asia 12 August 2016
Asia, undoubtedly is a highly potential video streaming market. As with the booming technology and the internet penetration of 40.2%, it has peaked in $2,490 million revenue for the year 2016 and is expected to touch US $5,017 million by 2020. Let’s take a look deeper into the future of OTT TV and Video streaming …
Advertisers make inroads in to online streaming industry, Madison Avenue zeroes in on Netflix 02 March 2015
Video streaming platforms like #netflix don’t carry advertising, but that hasn’t kept Madison Avenue from carving out new roosts in one of the video-streaming service’s flagship offerings. Three popular brews crafted by Anheuser-Busch InBev have found their way into the third season of Netflix’s “House of Cards,” according to Advertising Age, which also suggested Friday that Samsung …
