Pre-Roll Video Ads: An Effective Way to Reach Your Target Audience 23 June 2023

  In this evolving landscape of digital marketing, where attention spans are shorter than ever and scrolling has become a reflex, capturing your target audience’s attention is quite a difficult task. Here comes pre-roll video ads into the play. According … Continue reading

A Complete Guide to Use of SCTE Markers in OTT and AVOD 21 November 2022

  Advertisements are bringing new revolutions in the OTT sphere. Only recently, OTT giants like Netflix have announced their Ad-Supported plans, offering budget-friendly alternatives to their purely subscription-based plans. If we look at the statistics and forecasts, AVOD is predicted … Continue reading

OTT now contributes to 26% Of Video Ad Expenses 18 December 2017

Over-the-Top (OTT) video advertising now counts for 26% off video advertisement expenses, up from just 8% a year ago. It is estimated that OTT ad spend will increase to about 30% by the end of 2017. When it comes to … Continue reading

OTT TV Ad Prices should be hiked – IAB 29 November 2017

In a video interview by Beet.TV with Anna Bager, Sales and Marketing SVP with Interactive Advertising Bureau (IAB), she commented about the pricing opportunities for advertisements The interview covered the release of IAB’s report on The OTT Co-Viewing Experience, which … Continue reading

Ad expenses in AVOD to double by 2022 – Report Buyer 10 November 2017

According to UK based market research company – Report Buyer’s recent AVOD forecast, advertising expenditure in OTT content, otherwise called as Advertisement Video On Demand (AVOD) will double between 2017 and 2022. The Global AVOD Forecasts Report accounting for data … Continue reading

Online Video Spend Overtakes Banner Ads for First Time 31 October 2017

IAB’s latest Digital Adspend report reveals that mobile accounts for 43% of digital advertising. Mobile’s year-on-year growth was 38% and now accounts for 57% of all display ad spend, 70% of video spend, and 83% of social media spend. The … Continue reading

80% of total global internet traffic to be driven by video by 2020. 05 August 2016

Nearly 80 percent of total global internet traffic will be driven by video in 2020. Success in digital video involves navigating an evolving set of platforms, consumer usage cases, advertising models, and content strategies. The second annual L2 Intelligence Report: … Continue reading

Moving On From Traditional Video Advertisement 10 June 2015

Digital advertising metrics and models like CPM and CPC have dictated the statistics for video advertising industry for years now. But is there something more the video streaming needs today? Time to move on, maybe? Video streaming icon Youtube has … Continue reading