It could be argued that young people have begun to spend too much time immersed in the small screens of their smartphones, tablets and computers. But a shift in the content of the “small screen” has changed enough to apply to everybody. Where we once looked to the TV sets in our living rooms to …
It looks like the pathway to watching a TV show for millennials starts on the internet. According to a recent study from Unruly, “The Science of Sharing: TV Promos and the Millennial Shift,” 80% of this demographic are likely to watch a TV show if someone shares a promo for it with them online, promos …
Video views on Facebook are growing exponentially. Some 4 billion videos are watched on the platform every day, up from 3 billion in January, the company revealed in its Q1 earnings. Video ads on Facebook are growing ridiculously fast too (although Facebook stayed mum on how many of those 4 billion videos are ads, …
Last week VideoInk broke a story that floored us — “Yahoo Shutters Video streaming Platform for Creators One Year After Anticipated Launch.” We reached out to two key reporters at top media/digital media publications and, shockingly, one hadn’t even heard the news (nor seemed to think it was a big deal) while the other had heard, …