Everybody is a creator today. According to Hubspot’s 2022 State of Consumer Trends report, 30% of 18-24 year-olds call themselves creators. The numbers rise to 40% for 25-34-year-old groups. Content creators today produce and share original content on the … Continue reading
Broadcast and cable networks have aggressively joined hands to disseminate viewership data cobbled together from many sources — from traditional #nielsen numbers to cable #vod-playback stats to a range of methods for tracking streaming activity. Nielsen at present doesn’t measure all of … Continue reading