Nielsen - Latest updates on Nielsen
Marketers now exploring advertising options on video-on-demand content 10 January 2018
According to a senior Nielsen executive, US marketers are now warming to advertising on video on demand. Through Nielsen’s total audience framework, TV networks, marketers, and media planners measure TV ratings up to 180 days. The framework also measures across … Continue reading
Generation Z, millennials in the US increasingly use Subscription Video-On-Demand 20 July 2017
As per the 2017 Nielsen Total Audience Report, millennials who were at the beginning stages of their careers were found to have the lowest household incomes and were more likely to live in urban areas on rent hence were more … Continue reading
US Viewers Set Pace for Global SVOD 09 September 2016
According to a recent research, US viewers are far ahead of other markets when it comes to consuming subscription video streaming services. More than half of US internet users subscribe to one or more of video streaming platform such as Netflix, Hulu … Continue reading
SVOD services have reached a 50% penetration rate in American TV households 22 July 2016
A quarterly study of audience viewing habits by The Nielsen Company said that for the first time on-demand subscription services have reached a 50% penetration rate in American TV households. According to Nielsen’s Total Audience Report Q1 2016, the use … Continue reading
SVOD most used by single independents (78%) 06 July 2016
While subscription VOD (SVOD) is used by 66% of millenials aged 18-34, it’s most used by single independents (78%) and least used by those who are starting a family (58%) according to recent research by Nielsen. Nielsen’s Total Audience Report … Continue reading
Streaming subscriptions has surpassed 50% of US-based audiences 04 July 2016
According to the Q1 2016 Nielsen Total Audience Report, streaming video increased over 20% in the past year. More people are now watching television through streaming services, as for the first time the number of people with streaming subscriptions has surpassed … Continue reading
Percentage of homes with access to both SVOD service and a DVR rose more than 4 points 30 June 2016
Streaming video subscriptions are now just as common in U.S. homes as digital video recorders, according to new research from Nielsen. Half of U.S. TV households had a subscription-based video on demand service such as Netflix, Hulu Plus or Amazon Prime in … Continue reading
Vietnamese spend more time watching VOD 28 June 2016
According to a report released by Nielsen, 78% of digital consumers reported watching TV content and movies via video-on-demand platforms and 67% of VOD subscribers claimed to stream VOD content every day. YouTube (97%), Facebook (81%) and nhaccuatui.com (56%) were known as the … Continue reading
Netflix, other new streaming services drive growth of OTT in Australia 08 April 2015
Australian digital services and content creator Authentic Entertainment reports that over-the-top video streaming platform will revolutionize the media landscape, becoming nearly ubiquitous in Australia over the next 24 months. A new report from the company contends that 85% of the population … Continue reading
VoD reaches 40% homes in the United States 06 April 2015
Consumption habits are rapidly changing for nearly all age groups. Over-the-top video viewing is skyrocketing in usage. About two of every five homes in the United States used a subscription VoD platform like Netflix in the fourth quarter, Nielsen said. In fact, … Continue reading
