According to a senior Nielsen executive, US marketers are now warming to advertising on video on demand. Through Nielsen’s total audience framework, TV networks, marketers, and media planners measure TV ratings up to 180 days. The framework also measures across … Continue reading
As per the 2017 Nielsen Total Audience Report, millennials who were at the beginning stages of their careers were found to have the lowest household incomes and were more likely to live in urban areas on rent hence were more … Continue reading
Millennials – currently the biggest US population – having grown alongside massive technology advancements and availability of media platforms, are in an intriguing territory with regard to media habits – says Nielsen. They watch television with the eyes glued on … Continue reading
According to a recent research, US viewers are far ahead of other markets when it comes to consuming subscription video streaming services. More than half of US internet users subscribe to one or more of video streaming platform such as Netflix, Hulu … Continue reading
A quarterly study of audience viewing habits by The Nielsen Company said that for the first time on-demand subscription services have reached a 50% penetration rate in American TV households. According to Nielsen’s Total Audience Report Q1 2016, the use … Continue reading
While subscription VOD (SVOD) is used by 66% of millenials aged 18-34, it’s most used by single independents (78%) and least used by those who are starting a family (58%) according to recent research by Nielsen. Nielsen’s Total Audience Report … Continue reading
According to the Q1 2016 Nielsen Total Audience Report, streaming video increased over 20% in the past year. More people are now watching television through streaming services, as for the first time the number of people with streaming subscriptions has surpassed … Continue reading
Streaming video subscriptions are now just as common in U.S. homes as digital video recorders, according to new research from Nielsen. Half of U.S. TV households had a subscription-based video on demand service such as Netflix, Hulu Plus or Amazon Prime in … Continue reading
According to a new report from Nielsen, that about half of all households in the US partake in subscription Video on Demand services like Netflix or Hulu. While that number was dangerously close to half back in February, it’s been solidified now. Television viewing habits … Continue reading
According to a report released by Nielsen, 78% of digital consumers reported watching TV content and movies via video-on-demand platforms and 67% of VOD subscribers claimed to stream VOD content every day. YouTube (97%), Facebook (81%) and nhaccuatui.com (56%) were known as the … Continue reading