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TV Benefits From Online Video Ads 25 May 2015

Traditional TV programmers and distributors continue to gain share and business from online video advertising. A new report from Comcast’s video ad management company, FreeWheel, says “authenticated” viewing from MultiVideo Program Distributors (MVPDs) now accounts for 57% of all long-form and live viewing for the first quarter of 2015 versus the period a year before. …

TV Ad Spending Drops 6% in April 25 May 2015

As the networks begin to negotiate upfront advertising buys for the 2015-16 season, the latest figures show that spending for the current season so far is down 5% year-over-year.   Broadcast and cable were down, according to Standard Media Index, while spot TV and local TV were up by single digits. The April results show …

Television is changing, and viewer metrics need to change with it 22 May 2015

The opening months of this year saw the first rumblings of a seismic shift in the Australian television market, with the introduction of three online video on demand (VOD) subscription services: Stan; Presto; and Netflix. This is set to make 2015 a tipping point for television in Australia. Yet it’s difficult to gauge the impact …

Three quarters of Swiss watch TV/video online 21 May 2015

Three quarters of Swiss TV viewers older than 15 has watched video/TV content via internet with one quarter watching the majority of video/TV content via internet, according to a study by TNS Infratest for web TV service provider Zattoo. The study also found that 14 percent of Swiss TV viewers watch video/TV services only via …

Infographic : VoD On The Rise – Growth Across Regions, Industries & Platforms 20 May 2015

VoD is peaking at the moment, thwarting traditional rivals like linear broadcast and Live TV. An infographic explaining the current state, past performance and the prediction for future, which looks quite good actually.

30% of UK consumers use SVoD monthly 20 May 2015

Figures from Decipher’s bi-annual media consumption report Mediabug have shown how growth in usage of subscription VoD services like Netflix and Amazon Prime has been solely due to those over the age of 35. Mediabug Wave 6 reports that 30 per cent of UK consumers use an SVoD service each month, an increase of +4 …

With Upfronts and NewFronts Comes the Invasion of the TV Acronyms 19 May 2015

The 2015-2016 presentation season draws to a close, you’ve probably heard plenty of industry jargon to go along with all the cocktails and hors d’oeuvres. We’re here to spell it out for you. First, let’s make a distinction between the upfronts and the NewFronts. The idea of the upfronts goes back to the spring of 1962 …

Ireland’s video nation: streaming goes mainstream as two-thirds of adults consume video-on-demand 18 May 2015

Streaming is now mainstream in Ireland with two-thirds of all adults having viewed video on demand services within the last six months, according to new research from the Interactive Advertising Bureau (IAB) and Nielsen. The figure skews higher for adults in the 16 to 34 age group (87pc) and also for housekeepers with kids (84pc). More …

Cable Execs Refuse To Offer Better TV Bundle Options Because Consumers Already Enjoy All The ‘Value’ They Can Handle 15 May 2015

Consumers have been clamouring for better cable TV pricing and more flexible channel options for the better part of the last decade, and for most of that time the broadcast and cable industry has been wilfully — almost gleefully — ignoring them under the mistaken belief that the cable TV cash cow will live forever. …

Net Neutrality: Appeals Court Asked to Halt FCC’s Move to Reclassify Internet 14 May 2015

Cable and telecom trade associations asked the D.C. Circuit Court of Appeals to stay the FCC’s move to reclassify the Internet as a Title II telecommunications service, a regulatory maneuver to give the agency authority to impose robust net neutrality rules. The FCC’s rules — passed in a 3-2 vote in February — go into effect on …

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