ISKCON recently launched its video streaming services and within a month of launching the platform, the launch of its Roku App was announced. For a platform targeting mostly the family audience, an app on a Roku device was a no-brainer. Continue reading
Analysts from Macquarie Research have laid out a plan for the TV giants to beat Netflix, and the two main pieces are maximizing the effect of Hulu and protecting the cable TV bundle. Continue reading
Canadian audience measurement firm Numeris released a report Friday which found about 90 per cent of overall viewing is still live — a broadcast over the air or through cable — as compared with on demand. Continue reading
As per new research compiled by telecom regulator ARCEP, proportion of internet users in France who view live or catch-up TV on the internet has increased by over half in the last two years. Continue reading
With this new tool, timely ads will also be inserted into shows that are watched on-demand weeks later. As per Nielsen, it will be bale to count TV and online viewing using the same metrics. Continue reading
The biggest contributor to this change is the advent of DVR players, Roku and services like Netflix and Hulu. Continue reading
For much of the time, YouTube has been the numero uno source for video monetization. Most of us have never even bothered looking beyond it and have been happy with YouTube because we probably thought that is the best we can get. How wrong were we? Continue reading
You have read about the Reed Hastings success story with Netflix or the amazing things Jeff Bezos tried to bring to the streaming industry with Amazon Prime. There will be more stories about how Hulu is going to change the … Continue reading
After the US Congress push for VOD during bill discussions, a strikingly similar model is to be adopted by the Brazilian government who are looking to launch a VOD platform for distribution of content produced nationally. The said platform is to … Continue reading
Nielsen’s TV ratings have been consistently generating mixed reviews from the TV industry due to its measurement criteria. In fact, many have gone on to label it incorrect and sometimes biased. FOX Exec Chairman Lachlan Murdoch has voiced his … Continue reading