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Why All Video Streaming Services Need A Roku App

ISKCON recently launched its video streaming services and within a month of launching the platform, the launch of its Roku App was announced. For a platform targeting mostly the family audience, an app on a Roku device was a no-brainer.

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The New Macquarie Plan For TV Networks To Defeat Netflix

Analysts from Macquarie Research have laid out a plan for the TV giants to beat Netflix, and the two main pieces are maximizing the effect of Hulu and protecting the cable TV bundle.

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Live TV IS Still Popular But VOD Making Rapid Progress In Canada

Canadian audience measurement firm Numeris released a report Friday which found about 90 per cent of overall viewing is still live — a broadcast over the air or through cable — as compared with on demand.

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French Online TV Consumption Is Up, Thanks To The Internet

As per new research compiled by telecom regulator ARCEP, proportion of internet users in France who view live or catch-up TV on the internet has increased by over half in the last two years.

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5 Million Viewers Excluded From Nielsen Ratings Data

With this new tool, timely ads will also be inserted into shows that are watched on-demand weeks later. As per Nielsen, it will be bale to count TV and online viewing using the same metrics.

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Millennials TV Consumption Grows, But Not On TV

The biggest contributor to this change is the advent of DVR players, Roku and services like Netflix and Hulu.

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Video Monetization Beyond YouTube : 4 Things To Watch Out For

For much of the time, YouTube has been the numero uno source for video monetization. Most of us have never even bothered looking beyond it and have been happy with YouTube because we probably thought that is the best we can get. How wrong were we?

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Top 3 Mantras To Be Successful In The Video Streaming Industry

You have read about the Reed Hastings success story with Netflix or the amazing things Jeff Bezos tried to bring to the streaming industry with Amazon Prime. There will be more stories about how Hulu is going to change the streaming industry with its ad-based model or how geo-specific streamers like HTVFun and Chitagade are …

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Brazil Pushes For Public VOD System

After the US Congress push for VOD during bill discussions, a strikingly similar model is to be adopted by the Brazilian government who are looking to launch a VOD platform for distribution of content produced nationally. The said platform is to be distributed with digital TV spectrum, directly to homes on set-top boxes (STBs) and TVs. This …

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As TV Approaches Golden Age, TV Ratings Also Need To Evolve

  Nielsen’s TV ratings have been consistently generating mixed reviews from the TV industry due to its measurement criteria. In fact, many have gone on to label it incorrect and sometimes biased. FOX Exec Chairman Lachlan Murdoch has voiced his concern over traditional TV ratings and calls for a sophisticated ratings measurement system that will …

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