Over-the-top (OTT) has taken over the TV industry big time. OTT platforms enable users to access their favorite content anywhere, anytime using the device of their choice, in fact choosing their own purchase model. Muvi helps video content owners to launch their own white-labelled OTT services across devices and platforms in a matter of few clicks. Check out Muvi’s complete range of OTT solution offerings.
Ott Video Platform - Latest updates on Ott Video Platform
5 Best SEO Practices for OTT Platforms 05 May 2021
Keeping up with the trends that your viewers follow is of crucial importance to OTT platform owners. You may have an excellent video library but, how do you ensure that your audience is able to find your platform easily … Continue reading
Disney Plus to launch in Korea 08 April 2021
Disney Plus confirmed the news of their launch in Korea to engage with their local firms. The OTT player will focus on the creation of original content to raise the competitive standards. It is also in talks with the … Continue reading
Amazon launches ‘Fire Stick 4k, Fire Stick & Alexa Voice Remote’ to provide a convenient streaming experience 25 March 2021
Amazon is all set to refine the way a user accesses and views entertainment with the support of smart technology. The Fire Stick 4k is best suited for 4k TV owners as it offers an Ultra HD entertainment model along … Continue reading
Video streaming content a differentiator for smartphone sales 19 May 2016
With competition increasing in the smartphone sphere, it is no longer features and specs that define the sales-edge because that is almost similar on all devices in the same price bracket. The new differentiator is content. Internet based video streaming … Continue reading
OTT growth numbers 18 April 2016
According to eMarketer’s latest forecast on OTT, Netflix in US is expected to grow to 126.9 million users this year. This would mean that Netflix would have almost 67.9% of total OTT video platform users in the US. Only YouTube … Continue reading
Chromecast leads OTT video streaming with 35%, Apple at 20% 11 March 2016
Sales of Google’s Chromecast dongles have crossed Apple’s. The market share of the Google product is 35% while Apple’s share has fallen from 28% in 2014 to 20% in 2015. Roku and Amazon, the other popular streaming devices are at … Continue reading
Survey Claims TV Dollars Moving to Digital 12 January 2016
Despite what appears to be a hot scatter market for television commercials, media buyers say that the shift of advertising dollars from TV to digital is accelerating, according to a new Wall Street research report. Cowen & Co. surveyed about … Continue reading
Mobile Devices Now Favorites For Paid OTT Content 12 January 2016
Mobile devices are the most popular options for watching paid OTT TV platform content, according to a Paywizard survey. The survey found that 66 per cent of global consumers prefer to access internet TV via a mobile, tablet or laptop. … Continue reading
Pay TV’s Evolving Relationship With OTT Video 12 January 2016
According to PwC’s Videoquake 3.0: The Evolution of TV’s Revolution report, 91% of US consumers said they could see themselves subscribing to cable in 2014; just one year later, that number has fallen to 79%. The research also shows that … Continue reading
Why All Video Streaming Services Need A Roku App 09 December 2015
ISKCON recently launched its video streaming services and within a month of launching the platform, the launch of its Roku App was announced. For a platform targeting mostly the family audience, an app on a Roku device was a no-brainer. Continue reading
