Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

As TV Approaches Golden Age, TV Ratings Also Need To Evolve

Roshan Dwivedi Published on : 06 November 2015
Nielsen TV Ratings Measurement

 

Nielsen’s TV ratings have been consistently generating mixed reviews from the TV industry due to its measurement criteria. In fact, many have gone on to label it incorrect and sometimes biased.

FOX Exec Chairman Lachlan Murdoch has voiced his concern over traditional TV ratings and calls for a sophisticated ratings measurement system that will be able to measure viewing in all forms in this age of TV.  The lack of such rating standards has helped the downfall of TV against VOD platforms and triggered huge meltdowns this year.

It is not just him but a collective reflection of frustration building up in the media circles over the fact that TV is still being defined as a business stuck to the fixed screens in our homes , exactly how Nielsen measures it.  The lack of rating systems to tap in to TV everywhere viewings is worrying everyone because that missing part will unlock the door to a huge untapped audience. Marketers, TV networks and programmers will all look to benefit from it. And hence the concern.

 

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 27

9:00AM PST

Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain…...

Event Language: English
30 Minutes