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YouTube Premium - Latest updates on YouTube Premium

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Australian OTT subscriptions record 10.2 million paying subscribers

In a recent survey report, more than half of Australia’s adult population (10.2 million), are paying up for various subscription-based streaming services. According to the research, Netflix leads the subscription game with more than 5.3 million subscribers in the Australian OTT space. After Netflix, Stan follows the market with almost 1.4 million users, which is …

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YouTube Premium now available in 7 European countries

After rolling out expansions in South Africa, India, and most of South America, YouTube Premium is now made available to users in further 7 countries of Europe that include Bulgaria, Hungary, Cyprus, North Macedonia, Czech Republic, Romania, and Poland. With this expansion strategy, YouTube is mainly eyeing to reach a wider audience in European countries. …

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Google Introduces Student Plans for YouTube Music & YouTube Premium in Canada

In an effort to boost the user numbers, specifically students, Google introduces new student plans for YouTube Music & YouTube Premium subscriptions in Canada. YouTube Music for students is now priced at £4.99/month compared to the standard £9.99 plan. And YouTube Premium’s pricing is also reduced to £6.99 from £11.99 per month. This move comes …

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YouTube Music can now be streamed through Sonos App

From this week onwards, users can use the music streaming service of YouTube without playing videos with the Sonos system. This benefit is made to be available for the premium customers only. The respective app will let YouTube users play different playlists, albums, songs, along with several radio stations. This service is going to be …

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YouTube follows footsteps of Apple Music

YouTube Premium’s music component which is competing with Spotify and Apple Music in the music streaming arena has introduced student pricing scheme following the footsteps of its counterparts. Students can now enjoy a 50 percent discount on YouTube Premium and YouTube Music Premium. By paying just $4.99 a month students can now experience the service …

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YouTube Premium debuts in Europe

The Google-owned SVOD platform YouTube Premium formerly known as YouTube Red has debuted in the European market. The OTT subscription will be available at $11.99 per month in the UK. Apart from the UK, the SVOD platform will also be available in multiple countries such as Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, …

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