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Amidst second COVID-19 Wave, online streaming continues to soar 01 April 2021

  The arrival of the first COVID wave and lockdown contributed to an increase in the demand for OTT platforms. Bringing convenience, easy accessibility, and affordability, OTT players were able to switch the demand from traditional pay TV to online streaming. Compared to April 2020 stats of 23 million user count, February 2021 saw an …

17% rise in the creation of original content for OTT platforms in 2021 31 March 2021

  2019 spent Rs 1400 crore to create original content for India’s online streaming users but in 2021, this expenditure has jumped to a 17% growth, Rs 1900 crore. The reason for this sudden spike is due to the long lockdown periods which is a major reason why OTT players today are focused on selling …

Free IPL 2021 Streaming by Vodafone Idea 23 March 2021

Corona would have hit your chances of watching the IPL at the stadium but thanks to online streaming options, Vodafone Idea has decided to give you a real-time experience. This telecommunication giant has decided to launch six plans for its users to watch the IPL game from anywhere.  Vodafone has also partnered with Disney+ Hotstar …

ShemarooMe now Streaming on Amazon Fire TV 22 April 2019

Following the immense success rate of Shemaroo Entertainment Limited’s OTT platform ShemarooMe, it will now be streaming on Amazon Fire TV. With a minimal monthly or yearly subscription charges, it is expected to bring the ultimate satisfaction to viewers. With more than 2500 contents in its streaming library, ShemarooMe is experiencing amazing growth. And this …

The Popularity of VoD Industry is Uprising in UAE 12 March 2019

Streaming services have completely changed the dynamics of the media & entertainment industry in UAE. With more & more millennials opting for on-demand video streaming services, the traditional TV sector is expected to disappear over the next 5-7 years. Maaz Sheikh, Starz Play, CEO said: “Traditional TV will phase out once millennials become the decision …

Cord-Cutting Rate Continues to Grow in the US 08 March 2019

According to Leichtman Research Group’s report, video streaming services including Netflix, Hulu, and Prime Video kept soaring across the US market at the end of Q4 2018. Netflix gained 58.5 million paid subscribers, up from 52.8 million the previous year. While Hulu witnessed a 48% increase in its customer base, resulting in 25 million active …

Subscription Pricing influences Purchase Decisions in Streaming Industry 07 March 2019

According to a recent survey by BroadbandNow, 56.9% of people who access streamed content for video entertainment are motivated by price. And 38.9% of consumers, who are less influenced by price prefer using both cable and streaming services. Compared to traditional TV customers, streaming-only users are more concerned about the total cost of service, and …

AT&T Revamps WarnerMedia to improve Video Streaming Service 06 March 2019

As AT&T’s take over of WarnerMedia is a done deal now, the American multinational conglomerate focuses on restructuring the TV & Movie business model of WarnerMedia. The strategic move by AT&T will tune-up WarnerMedia’s video streaming service to compete against media giants like Netflix and Prime Video. The newly minted WarnerMedia unit will include premium …

ZEE5 in Partnership with Celcom, Strengthens its Presence in Malaysia 06 March 2019

ZEE5 announces Celcom as its first partner for content distribution in the South East Asian region. With this deal, ZEE5’s content will be exclusively made available to Celcom customers in Malaysia. Celcom, being Malaysia’s premier and most experienced telecom operator has a huge customer base and the potential to scale-up video-on-demand service provider ZEE5’s awareness …

YY Completes the $1.45 Billion Bigo Acquisition Deal 05 March 2019

YY, the Nasdaq-listed Chinese live streaming giant, acquires Bigo Inc for $1.45 billion. YY which owned 31.7% shares in Bigo, as per reports captured the remaining shares to mark the complete acquisition of the latter. Bigo Inc, the Singapore-based startup owning “Bigo Live” and “Like”, has a demanding presence in the Asian countries and is …

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