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Data Management Platforms (DMPs)

Data Management Platforms (DMPs) collect, organize, and analyze audience data to enable precise targeting and segmentation of video ad campaigns based on user demographics, interests, or behavior.

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Digital Rights Management (DRM)

Digital Rights Management (DRM) is an organized process to copyright protection for digital content such as video, music, eBooks etc. DRM technologies try to put a stop to illegal redistribution of digital content and limit the ways consumers can copy content they have already purchased. Usually, DRM is put into practice by inserting code that puts a stop to copying, limits the number of devices the content can be accessed on or stipulates a time period in which the content…

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Digital Video Broadcasting (DVB)

Digital Video Broadcasting (DVB) is a set of globally open standards that define digital broadcasting using existing cable, satellite and terrestrial infrastructures. These standards define the data link layer and physical layer of the distribution system. Similar to all digital communication systems, DVB uses the simple yet powerful binary digit pair i.e. ones and zeros, to link to the data that is being transmitted. Digital Television is the most accepted type of transmission handled by DVB, which consists of an…

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