Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Variable Bit Rate (VBR)

VBR or Variable Bit Rate is a term used in computing and telecommunications that relates to the bitrate used in video or sound encoding. VBR files differ the amount of output data per time segment contrasted with constant bitrate (CBR). While a smaller amount space is allocated to less complex segments, VBR allows a higher bitrate (Hence needs more storage space) to be allocated to the more complex segments of media files. The average of these rates can be calculated…

Learn more

VAST (Video Ad Serving Template)

VAST or Video Ad Serving Template is a general specification developed by the IAB (Interactive Advertising Bureau) for serving video ads. Basically, it is a script which is providing constant instructions to your video player on how to manage an ad. It tells your video player where to find the ad (i.e. the ad server), how long it should display, what the click-thru URL should be, what the ad should do — how it should show up in the player…

Learn more

Video Encoding

The process of converting digital video files from one format to another is known as Video Encoding.  As different browsers and devices support different video formats, all the videos must go through an encoding process to convert the original source video to be viewable on different devices (Including set-top boxes, mobile phones, tablets, computers) and browsers. Alternatively, this process is known as "video conversion" or "transcoding".  

Learn more

Video Monetization

Video monetization is the making of video into a moneymaking asset. You can make profit by selling your video content through online video platform.  Video monetization comes in various forms, from pay-per-view, subscriptions to advertising. A sophisticated combination of approaches is the best strategy for capitalizing on video revenues.  

Learn more

Video on demand (VoD)

Video on Demand is referred to a system that allows viewers to watch a variety of programming based video content in real time or download it for later use. Video on demand services can be used for entertainment, education, video conferencing and Live events. VOD systems at a consumer level can stream content through STB, Computers, Smartphones and advanced digital media devices delivered over the internet. Video on Demand (VOD) services allow users to access and watch videos at their…

Learn more

Video Podcast

A video podcast or "vodcast" includes video clips. Every so often, web television series are distributed as video podcasts. Video podcasts can only be viewed on a computer with the appropriate media player software, for example, Windows Media Player, iTunes, or higher end Digital Media Players.

Learn more

Virtual Currency

Virtual currency or virtual money is a kind of digital currency that is only available in electronic form. Usually, virtual currency is issued and controlled by its developers and accepted and used among the members of a certain virtual community. Contrasting to regular currency, it is depending on on a system of trust and not issued by any financial institution or banking authority. Generally, virtual currencies are denoted in terms of tokens and without a legal tender it may remain…

Learn more

Virtual Reality (VR)

Basically, Virtual Reality (VR) means near-reality. It is an artificial environment that is created with software. VR allows a person to manipulate and experience the environment as if it were the real world. The computer is transformed into a gatekeeper to this artificial world by simulating as many senses as possible, such as vision, hearing, touch, even smell. Commonly VR effect is created by special VR headsets. When users wear these headsets, they can view the virtual environment on a…

Learn more

VMAP (Video Multiple Ad Playlist)

VMAP (Video Multiple Ad Playlist) is a standard XML-based format that allows publishers to define the timing and placement of multiple video ads within a video content playlist. VMAP provides a framework for ad stitching and ad insertion in video playback.

Learn more

VPAID (Video Player-Ad Interface Definition)

VPAID or Video Player-Ad Interface Definition is a common specification developed by the IAB (Interactive Advertising Bureau) for interaction between video players and ad units, focused on enabling a rich interactive in-stream ad experience. It is basically a script that instructs a video player on where to place the actions: play, pause, what ad to play, when to surface the ad and the length of the ad.  

Learn more
Headphone

Can’t find what you’re looking for?

Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.

Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.

Upcoming Webinar

Unlock the Power of FAST: A Guide for Broadcasters and Content Owners
Unlock the Power of FAST: A Guide for Broadcasters and Content Owners

As a broadcaster or content owner, understanding and leveraging FAST is essential for reaching new audiences and maximizing revenue. This webinar will not only help you unravel why but also how to capitalize on this rapidly growing trend by launching your own FAST Channel. The session will provide insights into the latest trends showcasing the surge in FAST channel popularity and also explore the ‘‘How To” part as in the basic steps involved in launching your own no-code FAST channel from scratch in just 1 day! Whether you’re new to FAST or looking to refine your existing strategy, this webinar will help you unlock the power of FAST for your broadcasting and content strategies. 

What to expect from the Webinar? 

  1. The rapidly transforming future of FAST.
  2. Facts and figures projecting the growth of FAST. 
  3. Prerequisites to launch your own FAST Channel.
  4. Step-by-step guide to launch your own FAST channel in 1-day.
  5. How to share your FAST Channel through various distribution options.

Upcoming Webinar

October 23

9:00 AM PST

30 Minutes