XML or Extensible Markup Language is a markup language much like HTML (Hyper Text Markup Language), that defines a set of rules for encoding documents in a format that is both machine-readable and human-readable. It was designed to store and transport data. XML is self-describing. Tags are not predefined. So, you must define your own tags in XML. It is extensively used in a Services Oriented Architecture (SOA). XML, with its versatility and structured format, plays a crucial role in…
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The content licensing landscape is evolving rapidly, and platforms—whether established networks or emerging streamers—must adapt to stay ahead. Building content acquisition strategy effectively is essential for platforms looking to expand their libraries, reach new audiences, and remain competitive in a changing market.
In this session, Tyler Massey, SVP of Global Sales at our content licensing partner, allrites, will share key insights into today’s licensing environment. He will outline practical strategies that platforms can use to secure high-quality content efficiently and affordably.
8:00 AM PST