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Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

AAC (Advanced Audio Coding)

AAC (Advanced Audio Coding) is a lossy digital audio compression standard that offers higher sound quality than MP3 at the same bit rate. This means that for the same file size, an AAC file can sound clearer and more detailed than an MP3 file. It’s standardized by ISO and IEC as part of the MPEG-2 and MPEG-4 specifications. AAC is widely used for streaming, digital radio, and on devices like smartphones and tablets.


Example:

AAC is the default audio format for Apple’s iTunes and iOS devices, ensuring high-quality playback while conserving bandwidth.


Key Features:

High Efficiency: Superior sound quality at lower bitrates compared to MP3 (e.g., 128 kbps AAC ≈ 192 kbps MP3).

Multi-Channel Support: Up to 48 audio channels for surround sound.

Sampling Rates: 8 kHz to 96 kHz.

Bitrate Range: 8 kbps (low quality) to 320 kbps (high quality).

 

Common Use Cases:

Audio On Demand
Video streaming Platform
Online Radio Station

 

Related Terms :
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Upcoming Webinar

Launching OTT for Emerging Markets: Payments, Language, and Infrastructure
Launching OTT for Emerging Markets: Payments, Language, and Infrastructure

Emerging markets are driving the next wave of OTT growth—but succeeding in these regions requires unlocking various challenges. From fragmented payment ecosystems and diverse languages to inconsistent network infrastructure, video platforms must adapt strategically to unlock real scale.

 

Join us for this webinar where we break down what it truly takes to build, launch, and scale OTT platforms in high-growth emerging markets like South & Southeast Asia.

 

In this session, we’ll explore key market realities, and the critical technology and business decisions that can make or break your OTT success in these regions. We will also touch upon how platforms like Muvi One help overcome these challenges through integrated solutions for payments, localization, and streaming performance.

 

Things the webinar would cover:

  1. Key growth trends, mobile-first consumption behavior, and what makes these markets unique.
  2. Navigating low credit card penetration with alternative payment methods like wallets, and carrier billing
  3. Leveraging AI for multi-language UI, automated subtitles and dubbing, along with intelligent content discovery, personalization, and predictive analytics to drive deeper regional engagement.
  4. Handling low bandwidth conditions, device fragmentation, and ensuring seamless playback with adaptive streaming 

Upcoming Webinar

April 30

12:00 AM PST

30 Minutes
Headphone

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