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Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

AAC (Advanced Audio Coding)

AAC (Advanced Audio Coding) is a lossy digital audio compression standard that offers higher sound quality than MP3 at the same bit rate. This means that for the same file size, an AAC file can sound clearer and more detailed than an MP3 file. It’s standardized by ISO and IEC as part of the MPEG-2 and MPEG-4 specifications. AAC is widely used for streaming, digital radio, and on devices like smartphones and tablets.


Example:

AAC is the default audio format for Apple’s iTunes and iOS devices, ensuring high-quality playback while conserving bandwidth.


Key Features:

High Efficiency: Superior sound quality at lower bitrates compared to MP3 (e.g., 128 kbps AAC ≈ 192 kbps MP3).

Multi-Channel Support: Up to 48 audio channels for surround sound.

Sampling Rates: 8 kHz to 96 kHz.

Bitrate Range: 8 kbps (low quality) to 320 kbps (high quality).

 

Common Use Cases:

Audio On Demand
Video streaming Platform
Online Radio Station

 

Related Terms :
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Upcoming Webinar

Streaming & OTT Predictions for 2026
Streaming & OTT Predictions for 2026

Discover the biggest streaming trends shaping 2026 — from FAST and hybrid monetization to the explosive rise of microdrama, microlearning, AI-powered experiences, and next-gen streaming technologies in our exclusive webinar.

This session will present key market stats, forecasts, and industry shifts, followed by how solutions like Muvi Shorts, FAST channel capabilities, align with these emerging trends. We intend to equip professionals from all industries viz. Media & Entertainment, Sports, Education, Healthcare, Fitness & even Corporate Enterprises to build a perfect roadmap for  their 2026 streaming strategy.

 

Things the webinar would cover:

  1. The Future of Content Creation: How AI-driven tools are reforming content production and personalization.
  2. Monetization Trends: Exploring the growth of hybrid models, FAST channels, and programmatic advertising.
  3. Technological Advances: Key developments in streaming quality, latency reduction, and sustainable practices.
  4. Global Growth & Regional Focus: Strategies for expansion and capturing diverse audience segments with localized content.
  5. Rise and Growth of Microdrama & Microlearning: How short-form, vertical video is driving higher engagement, faster knowledge transfer, and daily user retention across industries. 

Upcoming Webinar

January 28

8:00 AM PST

30 Minutes
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