What is Webcast

Webcast

In general terms, webcasting is broadcasting over the Internet much like traditional radio and television broadcasts.

With Webcast, you can broadcast a media presentation (Video/Audio) over the Internet with the help of streaming media technology. Here you can distribute a single content source to several real-time viewers or listeners. A webcast may either be distributed on demand or live.

(How Webcasting Works)

webcast

Many organizations and individuals leverage the capabilities of a live streaming platform to enhance their reach and engage with audiences in real time. These platforms provide robust features such as high-definition video quality, interactive chat options, and analytics tools to measure viewer engagement. By using a live streaming platform, you can seamlessly connect with your audience, whether for corporate events, educational webinars, or entertainment shows. This not only broadens your audience base but also creates a more immersive experience for viewers, allowing them to participate actively during the broadcast. In today’s digital landscape, choosing the right live streaming platform is crucial for effective communication and audience engagement.

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The Future of Sports: From TV Screens to Streams

From 2024’s Jake Paul vs Mike Tyson (Boxing on Netflix) attracting over 64M concurrent live viewers to 2025’s ICC Champions Trophy Final (Cricket on Disney+Hotstar) attracting over 61M concurrent live viewers, global live viewership habits are evolving fast in the sports industry & is experiencing a seismic shift—from traditional TV broadcasting to live, on-demand, multi-screen, digital streaming.

Join Muvi for an insightful webinar that explores how sports broadcasting is being redefined in 2025 and beyond.

From fan-first content strategies, current trends, key challenges to monetization models and tech infrastructure, we’ll break down how you can thrive in this streaming-first era. Whether you’re planning to launch a direct-to-consumer sports platform or upgrade your current broadcast tech stack, this session is your roadmap to the future.