Encoding, by definition, takes analog source content and converts it to a digital format, such as converting your old family Super8 films to DVD. In contrast, transcoding takes an existing digital format and converts it to a different digital format, as is the case when you take a Flash video and convert it to an adaptive bitrate format such as HTTP-Live-Streaming. Muvi supports Automatic Transcoding, which means you upload your video files in the file format (MP4, MOV, MKV, FLV, VOB, M4V, AVI, 3GP, MPG) and highest possible resolution your have (upto 4K) and our Transcoding engine will take care of converting it to various formats as required by Web, Mobile (Android, iOS), Media Boxes (Roku, Apple TV, Chromecast) and Smart TVs as well as automatically convert the resolution / bitrate into 4K, 2K, 1080, 720, 640, 480, 360, 240, 144 formats. You dont need to worry about any of this, you can simply sit back, relax and let us do the hardwork. You will also receive an email notification once the video is ready to go live!