Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Ad Network

Ad Network is an intermediary company that connects advertisers with publishers to facilitate ad placements. Examples: Facebook Audience Network, Verizon Media, Brightroll, etc.  

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Ad Exchange

Ad Exchange is an online marketplace where advertisers can buy ad inventory from multiple publishers. Examples: Google Ad Exchange (AdX), Pubmatic, OpenX, AppNexus, Magnite, Adapex, etc.

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Ad Tag

An ad Tag is a snippet of code that defines an ad placement and provides information to the ad server. Also known as Ad URLs. Some Ad Servers like SpotX generate Ad Tags in numbers and some Ad Servers generate Ad Tags in URLs.

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SSAI (Server-Side Ad Insertion)

SSAI (Server-Side Ad Insertion) technique is used to seamlessly insert ads into video content on the server side. It enables uninterrupted video playback by preloading ads and seamlessly stitching them into the content. It can bypass ad blockers and also run ads irrespective of the player.

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Upcoming Webinar

Security and Compliance in Streaming Solutions
Security and Compliance in Streaming Solutions

Security and compliance are critical considerations in the development and deployment of streaming solutions, ensuring the protection of sensitive data and adherence to regulatory standards. In this webinar, we shall have an insightful look at both these aspects.

On Security, we shall look at Data Encryption to protect Content and Access Controls for the Network. On Compliance, we will look deeper into regulations on Data Privacy, Accessibility Standards, Industry-specific regulations, and Recordkeeping & audit trails.

Why attend the webinar?

  • To understand the protection of your content and the platform.
  • To understand industry-specific regulations such as HIPAA, HECVAT, PCI DSS etc.
  • To learn about regulations on user data privacy and accessibility standards
  • To learn more about good security and compliance practices in streaming business

Upcoming Webinar

February 22

8:00 AM PST

30 Minutes