Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Ad Network

Ad Network is an intermediary company that connects advertisers with publishers to facilitate ad placements. Examples: Facebook Audience Network, Verizon Media, Brightroll, etc.  

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Ad Exchange

Ad exchanges serve as the dynamic cornerstone of the online advertising landscape, revolutionizing the way online ad space is bought and sold. Functioning as virtual marketplaces, ad exchanges facilitate real-time auctions, connecting publishers seeking to monetize their digital inventory with advertisers eager to reach their target audiences. This innovative ecosystem operates on a real-time bidding (RTB) model, ensuring instantaneous transactions as users engage with digital content. The efficiency and transparency of ad exchanges empower publishers to maximize revenue by auctioning…

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Ad Tag

An ad Tag is a snippet of code that defines an ad placement and provides information to the ad server. Also known as Ad URLs. Some Ad Servers like SpotX generate Ad Tags in numbers and some Ad Servers generate Ad Tags in URLs.

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SSAI (Server-Side Ad Insertion)

SSAI (Server-Side Ad Insertion) technique is used to seamlessly insert ads into video content on the server side. It enables uninterrupted video playback by preloading ads and seamlessly stitching them into the content. It can bypass ad blockers and also run ads irrespective of the player.

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Upcoming Webinar

API Security in Video Streaming
API Security in Video Streaming

While video streaming, we have to deal with a lot of data which is sensitive and confidential related mostly to users and content. In order to keep that data safe and secure, we have to take certain stringent measures, as data privacy is our highest priority. Here APIs come into play to handle things like video delivery, user management, and content access. During API calls we handle multiple layers of securities to ensure only allowed data is delivered. Join me in this insightful webinar as we talk about API security in video streaming to discuss relevant best practices.

Why Attend the Webinar:

  • Common API security risks and vulnerabilities
  • Types of API cyberattacks
  • How to secure an API
  • 8 best practices for securing APIs

Upcoming Webinar

May 30

9:00 AM PST

30 Minutes