Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Ad Network

Ad Network is an intermediary company that connects advertisers with publishers to facilitate ad placements. Examples: Facebook Audience Network, Verizon Media, Brightroll, etc.  

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Ad Exchange

Ad Exchange is an online marketplace where advertisers can buy ad inventory from multiple publishers. Examples: Google Ad Exchange (AdX), Pubmatic, OpenX, AppNexus, Magnite, Adapex, etc.

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Ad Tag

An ad Tag is a snippet of code that defines an ad placement and provides information to the ad server. Also known as Ad URLs. Some Ad Servers like SpotX generate Ad Tags in numbers and some Ad Servers generate Ad Tags in URLs.

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SSAI (Server-Side Ad Insertion)

SSAI (Server-Side Ad Insertion) technique is used to seamlessly insert ads into video content on the server side. It enables uninterrupted video playback by preloading ads and seamlessly stitching them into the content. It can bypass ad blockers and also run ads irrespective of the player.

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