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Live streaming: Will it take centre stage?

Thousands of viewers around the world watched the very first moments of a human’s life in real time last week when a man based in California streamed the birth of his son. Facebook Live, as this live video streaming platform is called, is actively pushing this trend.

The question now is whether “premium content” such as live NFL proves more of a pull to social audiences.

Also, there are ethical challenges presented by such an immediate and quick way to broadcast. Andy Dangerfield, BuzzFeed UK news social media editor, says it is crucial to avoid endangering either reporters or anyone else in breaking news situations, and guard against “unplanned events that could be viewed as inappropriate or offensive … The key is to think before pressing the live button.

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