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The Streaming Media Mind (And Money) Games 03 July 2015


You’re at home; you want to watch a movie.

Not just whatever happens to be airing on TV at that time, mind you. You want to choose what movie you watch. In fact, maybe you don’t often watch or even have traditional TV service. Maybe you — like a majority of millennials and a good percentage of 35-to-54-year-olds (according to comScore’s 2014 U.S. Total Video Report) — are a cord-cutter, one who relies entirely on video on demand streaming services for your entertainment needs.

If that’s the case, you’re in a decent spot because your range of choices has increased substantially over the last few years. Whereas once you had to pay for each piece of hefty content, wait excruciatingly long for it to download and then watch it on the single device that you had that was capable of storing it, you can now stream nearly any content to your mobile device, your tablet, your desktop or your internet-enabled television. Media delivery services have continued to expand, shift and seismically change their service offerings — thereby changing not only how the masses consume movies and television programming but even how it is made.

Getting back to the movie, now — what are your options?

Read the entire story here.

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